Design to Sell, Roger C. Parker's latest book, makes it easy for non-designers to create attractive, readable, marketing materials like ads, newsletters, postcards, and tip sheets. Using the ideas and techniques described in Design to Sell, business owners and copywriters can add value to their words, using design to attract attention, set their publications apart, and provide selective emphasis of important ideas.
Design to Sell explains how business owners and copywriters can use Microsoft Publisher, a low-cost page layout program that has been included with various versions of Microsoft Office for Windows, to produce easy-to-read marketing materials that attract attention and project a positive image. It's simple, straightforward descriptions of graphic design basics, and its step-by-step guidance, create a tool that allows non-designers to look good in print.
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