February 19, 2005

Profit from educational marketing

 Replace claims with information: it's the difference between advertising that is easily overlooked and helpful messages that your market looks forward to receiving. Learn how education-based marketing's Halo Effect benefits every product and service you offer. Download

Feb 19, 2005 7:58:44 PM | Marketing Perspectives

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Recommended books about type Type is the building block of print communications. Here are capsule reviews of a few of my favorite books about type. Either of them can teach and inspire you. Download
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Put the profit wheel to work! Learn the 5 stages in the transition from prospect to client. Each stage has its own information requirements. Knowing the five stages and their information requirements makes it easier to identify your market's information needs at each step of the...

Roger C Parker

I have devoted my life as author and coach to helping firms and individuals prosper by helping others communicate more effectively.

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