Thank you for visiting Roger C. Parker's Resource Center blog.
I encourage you to visit my new Published & Profitable blog, where you'll find my latest content marketing articles, book reviews, ideas, publishing tips for writers, and worksheets.
Thank you for your visit!
Roger C. Parker
My recent survey of the 12 Important Characteristics of Meaningful Books has been added to the Sample Content Area of Published & Profitable. These characteristics reflect years of experience analyzing what it takes to successfully publish a book that creates a powerful brand for its author and opens doors of opportunity.
I created Published & Profitable to help nonfiction authors avoid some of the mistakes I made writing 38 books that have sold over 1.6 million copies around the world.
By analyzing the 12 characteristics that show up over and over again, and applying them to your particular goals, interests, and topic, you'll be better able to plan, write, promote, and profit from a meaningful book. You can access 12 Important Characteristics of Meaningful Books here.
In addition, you can access my writing tips blog which contains daily posts relating to the 4 major tasks creating a meaningful book:
You may subscribe to the blog's RSS feed, or sign-up to receive daily e-mail updates.
Visit Roger C. Parker's Published & Profitable's Sample Content page, where you can listen to a recording of a live coaching call with author Tim Baretto. Listen as I ask Tim to describe the origins of his Searching for Joy book and offer 8 specific ideas Tim can use to jumpstart sales of his widely-acclaimed book.
A published book's second year is often the hardest. The author's initial euphoria has frequently worn off, and the book appears to lose "news" value.
As this call shows, however, authors can play a major role in maintaining their book's sales by taking consistent action, even if the action is only an hour, or two, a week.
One of the major points discussed during downloadable call is the importance of authors searching for special markets, i.e., concentrations of book buyers, beyond traditional outlets like bookstores and online retailers.
Roger C. Parker's Write Paper Design that Sells is a free report that describes how business owners, copywriters, and marketing professionals can improve the effectiveness of their use of white papers for lead generation, list building, and to introduce new product and technology breakthroughs. White Paper Design that Sells describes 16 specific best practices that will help your white paper attract more readers and keep them reading.
Rather than stressing "design theory," or "aesthetics," White Paper Design that Sells focuses on readability. Readability is an often neglected aspect of white paper design. Readability is a measure of how easy, or difficult, it is for readers to navigate long text passages.
Readability is not an aesthetic judgment, but the result of details like layout (i.e., line length), typography (type face, type size, and line spacing, etc.) and color (less is usually better than more).
By stressing the basics of readability, White Paper Design that Sells helps business owners and copywriters improve the quality of the white papers they produce, as well as provides them with a way to evaluate designs created for them by others.
Associations and firms depending on white papers to generate leads, introduce new product breakthroughs, or build their prospect lists can download Write Paper Design that Sells here.
Roger C. Parker, the 32 Million Dollar Author, has created a new website, Published & Profitable, that provides the detailed, step-by-step guidance needed for authors and business owners to become profitably published. Roger C. Parker's 38 books have sold over 1.6 million copies around the world. Published & Profitable offers members access to over 350 pages of:
Published & Profitable's contents are organized in four steps:
Business owners and self-employed professionals interested in writing a book can download a free report, Write Your Way to Success at Published & Profitable.
For most business owners and copywriters, the hardest part of writing articles, blogs, e-books, newsletters, and white papers is coming up with the title idea. Once you have identified the title, premise, or "big idea" of your project, it becomes relatively easy to fill in the blanks and complete the project. This is especially true if the title provides a structure, or foundation, for completing your project.
Roger C. Parker's Content Catalyst is a downloadable system for creating the endless stream of articles, blog posts, newsletters, and white papers needed to succeed in today's Web 2.0 social marketing. The Content Catalyst offers:
To learn more, click here.
Often, new authors experience detours on the path to becoming successfully Published & Profitable. To help them avoid the mistakes that others have made before them, Roger C. Parker has created a short newsletter that describes the most common mistakes. You can download my 12 Biggest Mistakes of First-Time Authors here.
This popular newsletter has helped numerous first-time authors avoid the most common mistakes. It provides an informed perspective on what's really important when writing a book to establish a brand and open the doors to new business opportunities.
Roger C. Parker is known as the 32 Million Dollar Author. His experiences learned while writing 38 books that have sold 1.6 million copies, and his ongoing individual and group book coaching is reflected in his freely downloadable newsletter's recommendations which you can obtain by clicking here.
32-Million Dollar Author Roger C. Parker, and designer Maria G. Nozza, have written a Membership Site Content & Design Planner that provides a concise guide to the content and design issues involved in setting up a membership, or subscription, website. Membership sites allow prospects and casual visitors to sample a website's content, but limit distribution of premium content to currently enrolled members. Membership sites offer a practical and proven option for authors, business owners, and information marketers looking for new profit opportunities.
Membership site success is based on a combination of design and content decisions which must be made during the set-up process. After the site has been properly set up, the membership site software's built-in content management system makes it easy to add and format new content.
Roger and Maria's Membership Site Content & Design Planner describes a 6 step formula for success:
By identifying and prioritizing the decisions that must be made at the various stages of a membership site's life, the Membership Site Content & Design Planner has made a significant contribution to the careers of many site owners, and it can do the same for you!
Design to Sell, Roger C. Parker's latest book, makes it easy for non-designers to create attractive, readable, marketing materials like ads, newsletters, postcards, and tip sheets. Using the ideas and techniques described in Design to Sell, business owners and copywriters can add value to their words, using design to attract attention, set their publications apart, and provide selective emphasis of important ideas.
Design to Sell explains how business owners and copywriters can use Microsoft Publisher, a low-cost page layout program that has been included with various versions of Microsoft Office for Windows, to produce easy-to-read marketing materials that attract attention and project a positive image. It's simple, straightforward descriptions of graphic design basics, and its step-by-step guidance, create a tool that allows non-designers to look good in print.
Details:
Maria G. Nozza is an accomplished graphic designer whose writing and design assistance has brought my newsletters and websites to a new level of impact and professionalism. Maria's "home" website is My Graphics Notebook. You can see more of Maria G. Nozza's content, design, and information architecture at:
Contact Maria G. Nozza for more information.
Each week, Roger C. Parker hosts a variety of educational teleseminar events for those interested in graphic design, small business marketing, or writing and publishing a book. These events are in conjunction with Roger C. Parker's Published & Profitable website which helps authors plan, write, promote, and profit from published books.
In addition, Roger host the weekly Guerrilla Marketing Association interviews which take place Wednesday evenings at 7:00 to 8:00 PM EST.
Details of Roger's weekly interviews are available at his Published & Profitable blog and at his Current Events blog.
Create and deliver more convincing presentations by making Adobe Acrobat your Microsoft PowerPoint presentation software partner.
There's more to presentations than Microsoft PowerPoint, even though PowerPoint is the presentation software of choice for most business presentations. Adobe Acrobat complements PowerPoint, allowing you to show more, with greater ease.
As explained in the latest issue of my Guerrilla Marketing and Design newsletter, Acrobat's F11 Full Screen View permits you to display a variety of properly sized horizontal and vertical visuals, created using several different software programs, including Microsoft Excel spreadsheets, Word documents, Microsoft Publisher newsletters, Photoshop visuals, and Adobe InDesign publications.
All this, plus added protection in case "something goes wrong" on the way to your presentation! Read about it here and subscribe to future issues here.
Free 4-page report shows how to get started in Mind Mapping...for free!
Mind Mapping is the "secret handshake" shared by high-output writers and marketers around the world. It's a 25-year old process that is becoming easier and easier to put to use.
This Special Report shows how I use Mind Mapping to produce weekly teleconferences, prepare proposals, and write better and faster.
Download today! No obligation.
The latest issue of Guerrilla Marketing & Design newsletter describes how to set up keyboard shortcuts to increase accuracy and speed working with all of your Microsoft Windows software programs.
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I have devoted my life as author and coach to helping firms and individuals prosper by helping others communicate more effectively.
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