Web Content, Design, & Promotion

How to avoid "look alike" special reports and white papers

The appearance and design of your e-books and web-site information incentives, like special reports and White Papers, is as important as their content.

Your brand depends on publications that are attractive, easy-to-read, and look totally different than those of your competitors.

Measure the effectiveness of your print formatting against the points described in this free download, Roger C. Parker's 14 Biggest E-Book Design Mistakes.

Making sure your e-mails get read

There are four steps to making the most of e-mail. Three steps have to do with making sure your outgoing e-mail gets read; one step has to do with handling in-coming e-mail. bound These are:

1. A reputable address and a benefit-oriented subject line, more
2. The right e-mail signature, more
3. Attractive and easy-to-read formatting, more
4. Efficient management of incoming e-mail, more

Whether you're new to e-mail, or an established user, these Guerrilla Marketing & Design newletter topics can help you review the basics, and they're great refreshers for your co-workers and employees.

Another reason to download Mozilla Firefox

Mozilla Firefox is a web browser you can download for free. It's fast, secure, and has a clean, uncluttered interface.

Many like it because you can easily subscribe to content syndicated using RSS, so you can skim the headlines of your favorite blogs.

One of the reasons I like it is that its Search tool includes a pull-down menu which permits you to immediately access web resources and search engines like Google.com, Yahoo.com, Amazon.com, Dictionary.com, and Ebay.com. You can also add your favorite search engines.