Web Content, Design, & Promotion

Increase conversions by showing website visitors what they're going to get

Macromedia Flash Paper is a web technology that allows you to post all--or part--of a readable, printable, and zoomable copy of a e-book newsletter, special report, on your web site.

You'll find conversions will increase when visitors to see exactly what you're asking them to sign-up for, or to purchase.  This gives you a commendable edge over your competitors.

Read all about this powerful, new technique in my special, free special report: Seeing Is Believing.  Or, see Flash Paper in action at my Guerrilla Marketing Design web site. 

Noticed how much more convincing a display of a readable and printable multi-page newsletter is--rather than a static file picture.

Website simplicity leads to website effectiveness

Clutter and confusion are enemies of website effectiveness.

Clutter and confusion often result from websites that try to accomplish too many things, that try to appeal to too many different constituencies.

Find out if your website's design enhances your message, or gets in its way, by downloading this issue of Guerrilla Marketing & Design: Is Your Website Too Hard?

Recommended Web Color Book

Color Harmony for the Web: A Guide to Creating Great Color Schemes Online, by Cailin Boyd, is one of my most frequently used books.

It offers hundreds of pre-selected combinations of color palettes, organized by style and mood. Once you know the image you want your website to project, it becomes easy to choose the right colors. selecting the  and optimized for online use. Over 800 unique color schemes are available, along with the RGB and Hex numbers needed to apply them on your website.

Website colors play a major role in the success of your marketing. The wrong colors can undermine your message and make it harder to reader. Color Harmony for the Web ensures that your color choices are the right ones.