Roger C. Parker's Event Calendar

Authors invited to teleseminar call discussing ways to Profit from the Power of Personas

Attend a free Power of Peresonas teleseminar Tuesday, July 7 and learn how to create reader and website visitor personas. Personas are planning tools that help authors plan, write, promote, and profit from their books.

Personas help authors and others on their team–like webmasters and graphic designers–”get inside their readers’ head” in order to make better-informed content and design decisions.

Personas are short fictional stories describing the attitudes, characteristics, goals, information needs, and motivations  of different groups of readers.

They can be as short as 1 page long.

In most cases, 3 to 5 personas is enough for a project; rarely are more than 7 required.

Personas and the power of story

The story in a persona is told in a few brief paragraphs and short bulleted lists that describe who the individual is, where they work, what their family situation is like, and–most important–what their problems are and the goals they want to accomplish.

Personas originated in the field of information architecture and web usability, but they can help authors at every step of writing and marketing their book:

• Planning. Authors can use personas to plan their book’s title and organize their book’s table of contents.
• Writing. Personas can help authors select the right language for chapter titles, headings, and subheads.
• Promoting. Creating personas will help authors focus their website on their information and navigation that will help readers and prospects locate the information they desire when visiting the website.
• Profiting. Personas will help authors correctly target the needs of their prospective buyers of their products and services.

How to attend Tuesday’s free teleseminar

Attend Roger C. Parker’s free Published & Profitable Power of Personas teleseminar on Tuesday July 7, 2009 at 11:00 AM EST.

To attend, call 218-486-1616 and enter PIN: 513391#.

How a developmental editor can help you write a book and get published sooner

If you're a business owner exploring writing a book and getting published in order to promote your business, you're invited to a special Published & Profitable teleconference call, An Author’s Guide to Developmental Editors.

The call takes place Tuesday, June 23,at 2:00 PM EST.

Host Roger C. Parker, Published & Profitable’s founder, will discuss questions like:

1. Purpose. What do developmental editors do, and why are they so important?
2. Timing. When’s the best time for authors to work with a developmental editor?
3. Benefits. How do authors benefit from working with developmental editors?
4. Tools. What tools do developmental editors use?
5. Tips. What should authors do before contacting a developmental editor?
6. Selection. What should authors look for when choosing a developmental editor?

To take part in this call…

An Author’s Guide to Developmental Editing with Roger C. Parker takes place Tuesday, June 23rd, at 2:00 PM EST. The 45 minute call will conclude with an optional 15 minute question and answer segment,

To attend, call 1-218-486-1616 and enter PIN# 513391#.

The call will be recorded for later access by Published & Profitable members. Additional resources will be available for Published & Profitable members.

Free call, Landing Page Optimization Tips for Authors, shares tips for authors interested in building their brand and selling more books

New and published authors interested in building their brand, increasing the size of their mailing list, and selling more books are invited to a free Published & Profitable Landing Page Optimization call next week. Landing pages added to author blogs and websites can greatly increase visitor response and conversions, creating new opportunities for re-selling, cross-selling, up-selling, and paving the way for future books.

During this call, I’m going to review:

• What landing pages are
• Why landing pages are so important?
• How authors can use landing pages
• The elements of landing page success
• 6 questions to ask when creating a landing page
• Where authors can go to learn more about landing page optimization

This free 45-minute Published & Profitable call, with optional 15-minute Q&A session, will take place Wednesday, June 17, at 11 AM EST. Attend and learn a 6-step process for building a qualified mailing list of prospects and readers interested in your topic.

To attend, call 1-218-486-1616 and enter PIN#: 513391#

The Landing Page Optimization for Authors call will be recorded for later access by Published & Profitable members.

Learn how to promote your book with teleseminars when I interview Elizabeth Marshall, founder, AuthorTeleseminars.com

Be there when I interview Elizabeth Marshall, founder of Authorteleseminars.com, about author teleseminar marketing and promoting strategies. Elizabeth Marshall's clients represent a “who’s who” of influential thought-leaders and New York Times best-selling authors, including:

• Seth Godin
• Michael Port
• David Meerman Scott
• Chris Anderson
• Tim Ferriss
• John Jantsch
• Tim Sanders
• Andy Wibbels
• Pam Slim
• Dan Pink
• Rich Sloan
• Debbie Weil
• Keith Ferrazzi
• Mitch Meyerson
• Andrea J Lee

Elizabeth Marshall is co-author, with Michael Port, of the well known The Contrarian Effect: Why It Pays (Big) to Take the Typical Sales Advice and Do the Opposite.

She is also is the founder of Marketing Marshall, a coaching and consulting firm dedicated to helping business experts and entrepreneurs attract clients, spread their message, and sell their books.

During this exclusive Published & Profitable interview, Elizabeth Marshall will share some of her top secret ways you can use teleseminars to promote and sell yourself and your book. Here are some topics that Elizabeth and I will be discussing:

• Why use teleseminars to sell your books?
• Pros and cons of teleseminars
• What is a virtual book tour?
• How can authors prepare for teleseminar interviews?
• Alternatives to this easy to use medium
• Can teleseminars really help you become a world renowned author?
  And much, much more!

This exclusive Published & Profitable teleseminar interview takes place Thursday, April 2nd, at 11:00 AM EST. To attend, call 218-486-1616 and enter PIN 513391# a few minutes before the call begins, so you can introduce yourself to Elizabeth, if desired.

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The recording of this call joins over 74 other recordings available for the Published & Profitable members. Click here to see the list of author interviews.

Click here to review Published & Profitable 300+ pages of member benefits.

Bring your writing successes and concerns to Published & Profitable's end-of-month coaching call

Hear is your chance to meet other Published & Profitable friends and members when we meet for our monthly end-of-month question and answer teleseminar coaching session.

Our call takes place Monday, March 30, at 11:00 AM EST.

Share your progress during March and your writing goals for April. Share your recent successes as well as your questions and concerns. This is your chance to profit from the power of the group.

I will begin the call with a brief discussion of ways you can promote your book and your expertise on Amazon.com.

To take part, or just to listen, call 218-486-1616 and enter PIN 513391# approximately five minutes before the call begins, so you can introduce yourself, if desired.

Are you writing a book? Connect with other authors writing a book during a free teleseminar

If you're writing a book, or considering writing one, here's an opportunity to share your experiences with other authors. Attend Published & Profitable's February’s End-of-Month call and join a discussion of shared achievements, concerns, and progress.

Our End-of-Month calls give callers a chance to share ideas and questions with other authors, giving them to profit from different perspectives.

As always, calls begin with a short presentation. This month, I'll set the tone of the call by emphasizing the importance of moving beyond “facts” in order to sell more books by engaging your reader’s interest using tools like story and inspiration.

Our February End-of-Month chat takes place Tuesday, February 24, 2009 at 3 PM EST. To attend, call 218-486-1616 and enter PIN 513391#.

Terry Whalin--author, agent, publisher--to share secrets of Jumpstarting Your Publishing Dreams on Published & Profitable interview

Listen as I interview publishing veteran Terry Whalin, book editor, literary agent, and author of 60 books, including his latest book, Jumpstart Your Publishing Dreams: Insider Secrets to Skyrocket Your Success. I'll be interviewing Terry Whalin next Tuesday as part of Published & Profitable's series of exclusive Expert Author Interviews each month.

Published & Profitable's interviews provide a unique opportunity for you to learn from, and be inspired by, a broad range of authors, editors, publishers, and book publicists. You can connect with your favorite authors and listen as they describe, in their own words, the challenges they've overcome as they mastered the skills necessary to plan, write, promote, and profit from a published book.

Authors range from recently self-published authors to those whose books have sold over 10 million copies during the past 30 years. My goal is to provide as broad a range of opinions and perspectives as possible.

Interviews are live, and attendees are invited to ask questions during the calls.

How to attend my interview with Terry Whalin

My interview with Terry Whalin, author of Jumpstart Your Publishing Dreams, presents a free opportunity to become acquainted with Published & Profitable's author interviews, as well as learn from an expert who knows publishing from several perspectives.

The Terry Whalin interview takes place Tuesday, February 17, at 11:00 AM EST. To attend, simply call 1-218-486-1616 and enter PIN 513391#. Following the call, Published & Profitable members will be able to access the recording of the call 24-7.

What changed Clutter-Diet's Lorie Marerro's mind about writing a book?

Upcoming teleseminar interview event for authors

Lorie Marrero, the founder of the popular Clutter-Diet member site, once told me she saw no reason to writ a book. “I'm too busy, plus, I don’t see any reason to write a book!”

Yet, less than a year later, her book, The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life is one of Amazon.com’s most popular Kindle electronic books, and her book is been one of the top books in several of Amazon.com’s home categories.

What changed Lorie Marero's mind?
Join me next week for an exclusive Published & Profitable interview when I get the inside story behind the publication of Lorie Marrero’s Clutter Diet.

During our interview, Thursday, Feb. 12, at 3:00 PM EST, I’ll be asking Lorie questions like:

• What changed your mind about writing a book?
• What were the first steps you took?
• What was it like writing your book?
  
• What good things have happened after your book appeared?
• Why did you decide to write a Kindle version?
• How have you been promoting your book?
• Do you wish you had published a book sooner?

Lorie will be answering your questions, too!
As always, during a Published & Profitable author interview, you’ll be able to submit questions to ask Lorie in advance, as comments, below, or during our call.

This Published & Profitable expert interview is your chance to learn from a business owner, someone very much like yourself, and find out 1) why she wrote her book, 2) how she wrote her book, and 3) how she’s profiting from her book.

The interview takes place Thursday, February 12, between 3:00 and 4:00 PM, EST. There is no charge to attend. All Published & Profitable friends and members are invited to attend. To attend, call 218-486-1616 and enter PIN 513391#. This call will be recorded.

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Published & Profitable members enjoy instant access to over 80 author, literary agent, and publisher interviews.

Free interview: Want to start all over? Become a Career Renegade and make a great living doing what you love!

If you're like most people employed in large corporations, you may sometimes wish you could start all over, leave your corporate life, and become a career renegade…making a great living doing what you love. Many dream of doing it, but few actually do it. Jonathan Fields, whom I’m interviewing next week, did; and he wants to share his story with you.

Jonathan Fields’ recently published Career Renegade, How to Make a Great Living Doing What You Love, is both the story of his success and a step-by-step guide for others.

Career Renegade is a fascinating book, and we’re going to explore the origin’s of Jonathan’s journey–and the steps he followed, and suggests you follow–on next week’s  Published & Profitable Expert Interview, Tuesday, January 20, at 11:00 AM EST.

We’ll be discussing the steps that Jonathan Fields took to become a career renegade, as well as the steps he took to Plan, Write, Promote, and Profit from Career Renegade.

1. Planning. Where did the idea for his book come from, and how did he come up with the book’s table of contents?
2. Writing. What was writing the book like? How long did it take? How did he find the time? Does Jonathan Field have any writing shortcuts or tips to recommend?
3. Promoting. When did Jonathan Field begin to promote his book? How did he get great cover quotes on an unpublished book? How is he promoting his book online and offline?
4. Profiting. How does Jonathan Field intend to leverage the credibility and visibility of his book into profits beyond profits that come from the sales of his book?

This call offers a unique “case history” opportunity to hear a new author share his story and the lessons learned during his journey to a new career, a new definition of personal success, and a climb to the top of the best-seller lists.

Less than a week after it appeared, Career Renegade has climbed to the top 500 best-selling books on Amazon.com, and is the Number 1 Job Hunting book!

 Join me, Tuesday, January 20, at 11:00 AM, when I interview Jonathan Fields and ask him to describe his path to Career Renegade success. To attend my live interview, call 218-486-1616 and enter PIN 513391#.

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After the call, the recording will join the more than 50-other author case study recordings for Published & Profitable members to access.

Are you a blogger with a WordPress blog, or considering starting a blog?

If you are presently using a WordPress blog to promote your, or considering setting one up, join me for an exclusive Published & Profitable interview when I interview Cathy Perkins, the WordPress Wizard. Learn insider secrets for setting up, and maintaining, your WordPress blog.

WordPress is one of the most important tools for authors, entrepreneurs, and self-employed professionals. Blogs permit you to enhance your credibility and online visibility while building your prospect mailing list.

Cathy Perkins is a respected WordPress expert and Internet marketer. In addition to her WordPress Wizard blog she publishes the informative and popular Weekly Wizard audios.

During our call, Cathy Perkins will address topics like:

• What decisions must be made when setting up a WordPress blog?
• What resources are available?
• How can I add audios and videos to my blog?
• Which version of WordPress should I be using?
• What future WordPress developments are on the horizon?

Take advantage of the flexibility and power of WordPress by attending this call! Join us Thursday, January 15th, 3:00 PM to 4:00 PM EST. To attend, call 218-486-1616 and enter PIN 513391#.