Roger C. Parker's Event Calendar

The Awful Truth about Computer Backups

Has this ever happened to you?

• On the way to an important client presentation, you turn your back at the airport security check-in, and your laptop disappears?
• You come into work one morning, and your computer refuses to boot?
• After installing a new system upgrade, or service pack update, and you've lost all your data files?

If you've ever experienced serious data loss, or stayed up at night worrying about the possibility, you'll want to attend this week's Guerrilla Marketing Association call, April 20, 2005.

During this free, one-hour call, Ann Pelletier and Keith Bamford from Daystar Computer Services will discuss the limitations of "do it yourself" backup and the advantages of automated, remote backup.

You'll learn how to sleep better, knowing that your computer's data will be automatically backed up every night, permitting you to retrive important data at home or on the road. And you're invited to ask questions about the pros and cons of various types of computer backup.

Attend for FREE!
Wednesday, April 20, 2005
4:00 PM PST, 7:00 EST
404-920-6610
050825#

How to use radio interviews to build your brand

Master the art of attracting radio interviews with and Radio Publicity expert Alex Carroll

Let Alex Carroll explain, step-by-step, how simple it is to generate millions in sales as a radio show guest without leaving home or spending anything on advertising.

Alex himself has been a guest on 1,264 radio shows over the past 10 years. He's rarely left home (most radio interviews are done by telephone), he's never spent a dime on advertising
(radio interviews are free), and most importantly, he's grabbed over $1.5 Million in direct to listener sales.

You'll learn:

• 4 ways to get radio interviews and why only one of them is truly effective
• 7 reasons why radio interviews are better than TV interviews
• 3 keys to landing interviews on the Super Stations
• The secret to getting your interview scheduled in a prime drivetime slot
• How to get radio hosts to book you on dozens of other shows (Alex once managed to get Bob Rivers, morning host at KISW in Seattle, to book him on 50 shows in 3 days ... and he'll tell you exactly how he did it ... and how you can too)
• The two best days of the week to do interviews ... and the one day of the week to avoid (and why)
• A little tweak that cost Alex a nickel, that tripled his sales overnight. He'll tell you exactly how you can do the same.
• A simple question that can increase the response to your  interview by over 500%! (It did for him)
• A clever way to get the radio host to keep promoting you ...weeks after you're gone
• How to do a great interview and sell whatever you're selling at the same time ... without sounding like a commercial
• A simple trick that gets the host to ask you the questions you want to talk about (it works 95% of the time)
• How to create a compelling press kit and media page on your website that'll have producers and hosts clamoring for you.

... and lots more
Numerous major radio hosts have lauded Alex as the most popular guest in their history. Some have cancelled Hollywood Celebrities just to make room for him. Dozens have had him back on their shows again & again.

He’ll show you exactly how to extract a mother lode from the radio publicity gold mine. It doesn’t matter whether you’re selling books, products, services, seminars, newsletters, a website, a cause, or a camapign … you can generate a fortune in radio publicity, and Alex will show you how.

ATTEND FOR FREE!
Wednesday, April 6, 2005
7:00 PM EST to 8:00 PM EST
Call 424-920-6610
PIN 050825# 

Are you overlooking the least-expensive software capable of boosting your profits?

If you have Microsoft Publisher loaded on your computer, you already own an extremely powerful marketing tool. Publisher makes it easy to create postcards and One-Page Newsletters to:

• Acquire new business
• Retain previous customers by keeping in constant touch with them
• Close more sales with point of sale materials

Even if you have not had any previous desktop publishing or design experience, Miocrosoft Publisher can help you immediately produce the marketing materials you need to grow and prosper.

This week's guest on Roger C. Parker's Guerrilla Marketing Association call is Katie Jordan, program manager at Microsoft.

Katie will be on hand to describe some of the ways Publisher is used, as well as answer your questions about desktop publishing and desktop publishing design.

Mark your calendar; this is a rare opportunity to ask questions to the individual in charge of a major software program from the world's largest software publisher.

ATTEND FOR FREE!
Wednesday, March 30, 2005
7:00 PM EST to 8:00 PM EST
Call 424-920-6610
PIN 050825#

How to increase the effectiveness of your website through more effective copywriting

Thursday, March 31
3:00 PM

Are you one of the hundreds of thousands of business owners who write their own web site copy…and want to convert more website visitors into sales?

Whether you’re goal is to do a better job of using your e-mail newsletter and web site to educate your market, or creating e-mails that persuade more of your market to act, you’ll enjoy this one-hour telesecourse.

You’ll learn 12 easy-to-implement resources that will help you improve the effectiveness of any web site. You’ll gain specific ideas to help you:

• Identify key points to emphasize
• Tools to help you organize your thoughts more effectively
• Checklists to help you proofread what you’ve written

You’ll learn how to empathize with your reader, replacing one-sided thinking with the ability to approach your topic from your reader’s point of view.

As a bonus, you’ll also receive a copy of a powerful software program that will help you plan more effectively and write better copy, (value: $79), as well as PDF audience handouts before and after the call.

Tuition: $37
To register, call 603-742-9673 or e-mail today.

Building relationships with postcard newsletters

Find out how to keep in constant touch with clients and prospects using a postcard newsletter?

Why a postcard newsletter? Because, often, all too often, a message from you that arrives in the morning mail carries more weight than an e-mail.

Plus, if you're like most business owners, you probably have more postal addresses than you have e-mail addresses.

Postcard newsletters are quick to prepare and send, and work in perfect harmony with your website and e-mail newsletters.

Learn how during this special one-hour telesemianr with online visuals.

Teleseminar and hand-out fee: $37

Tuesday, March 29, 2005
6:00 PM to 7:00 PM