Listen as Tim Berry, principle author of Business Plan Pro software, describes how entrepreneurs can create a "plan-as-you-go" business plan

Be there during an upcoming Guerrilla Marketing Association call when host Roger C. Parker interviews Tim Berry, one of the world's most knowledgeable business planning experts. Tim Berry is the principal author of Palo Alto Software's Business Plan Pro, the country's bestselling business plan software. Tim is an active blogger and the author of several books about the business planning process.

Tim's latest book, The Plan-As-You-Go Business Plan, published by Entrepreneur Press, simplifies what--for many--is an overwhelming process. His book can help you take more control of your business, avoid common business planning mistakes, and create a plan that grows with your business--one that avoids both traditional cookie-cutter approaches and outrageous consulting fees.

By attending this Guerrilla Marketing Association call, you'll learn what to do, and what not to do, when creating a business plan for yourself. During our 1-hour interview, we'll be discussing the biggest mistakes that business owners make when creating business plans, as well as ways to create a closer working relationship between your firm's business plan and your marketing plan.

Tim Berry's Plan As You Go Business Plan has been praised by experts like:

• Anita Campbell, editor, Small Business Trends, www.smallbiztrends.com
• Jim Blasingame, host of the Small Business Advocate Show, www.smallbusinessadvocate.com
• John Jantsch, author of Duct Tape Marketing, www.ducttapemaarketing.com

Don't make the mistake of thinking that "business plans are for others," or "I'm too busy to prepare a business plan." It might be the biggest mistake you ever make!

Plan to attend my interview with Tim Berry, author of the Plan-As-You-Go Business Plan, that takes place Wednesday, October 8th, between 7:00 PM and 8:00 PM EST. To attend, visit the Guerrilla Marketing Association, or e-mail Roger C. Parker.

Note: there will be an opportunity to ask questions during the call, and you're invited to submit questions in advance as comments, below, or via-mail.