How to Market Your Business and Increase Profits with White Papers

Jay Conrad Levinson's Guerrilla Marketing Association is pleased to invite you to a one-hour discussion of "Marketing and Profiting with White Papers" conducted by Roger C. Parker. Our Expert Interview guest is Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged.

Whether you own your own business, and are looking for ways to create your own white paper, or you're a copywriter or marketing professional looking for additional ways to serve your clients, you'll find this one-hour teleseminar to be an excellent investment in future profits. You'll learn:

• The defining characteristics of white papers
• Planning and assessing your needs--or your client's needs
• How to outline your work
• Interviewing and researching the white paper topic
• Creating a compelling title
• Tips for efficient writing and formatting
• Leveraging your white paper to success

Prepare for the call, and learn more about White Paper Marketing, by visiting Mark's resource-filled www.writingwhitepapers.com.

Michael Stelzner's Writing White Papers has been praised by leading marketing authorities, such as Bob Bly and Seth Godin. Attend this event, and you'll understand why!

Wednesday, July 11, 2007
7:00 PM to 8:00 PM, EST
404-920-6610
192304#