Roger C. Parker's Event Calendar

Discover the origins of Feelings, Emotions, and Business Success

Roger C. Parker's Guerrilla Marketing "expert interview" guest this week is James D. Laird, Professor of Psychology at Clark University (Roger's alma mater). (Clark was the only university Freud spoke at when he visited America.)

 

Dr. Laird is the author of the widely discussed book Feelings: The Perception of Self, (published by Oxford University Press).

 

Feelings are at the heart of entrepreneurial success. As business owners, our businesses reflect our feelings. When we feel good, we not only get more done--but, we get more done better. When we're having an "off" day, however, our businesses suffer. Often, our perceptions about ourselves drive our behaviors.

 

Dr. Laird's conversation will cover aspects of social psychology, psychology, and philosophy. Dr. Lair's comments will help you achieve a deeper understanding of feelings and their origins, as well as point the way for further research. Often, the route to greater productivity and profitability begins with self knowledge.

Wednesday, August 1, 2007
7:00 PM to 8:00 PM, EST
404-920-6610
192304#

When marketing your business, "it’s not what you say, it’s what people hear!"

Attend the next Guerrilla Marketing Association call and learn how to promote your business using Words that Work. Roger C. Parker's and Jay Conrad Levinson’s guest is Dr. Frank Luntz, author of Words that Work: It’s Not What You Say, It’s What People Hear.

Dr. Frank Luntz is one of the most honored communication professionals in America today.

• Time Magazine named him one of “50 of America’s most promising leaders aged 40 and under.”
• The Boston Globe called him the “hottest pollster” in America.
• USA Today, NY Times, and The Wall Street Journal have praised his book and added it to their best-seller lists.
• Business Week called Frank one of the four “Top Research Minds”

The next Guerrilla Marketing Association call is your opportunity to learn how to choose words that Work for your own business.

The ability to choose the right words is fundamental to any business owner that creates their own online or offline marketing, prepares their own proposals, or must sell every day. You'll learn how to select  words that your market wants to hear, or- -at least- -avoid avoiding words that instantly create the wrong associations and instant rejection.

Dr. Luntz comes to next week's Guerrilla Marketing Association call from the halls of Congress and the White House, as well as the board rooms of leading Fortune 500 firms.

Wednesday, July 18, 2007
7:00 PM to 8:00 PM, EST
404-920-6610
192304#

How to Market Your Business and Increase Profits with White Papers

Jay Conrad Levinson's Guerrilla Marketing Association is pleased to invite you to a one-hour discussion of "Marketing and Profiting with White Papers" conducted by Roger C. Parker. Our Expert Interview guest is Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged.

Whether you own your own business, and are looking for ways to create your own white paper, or you're a copywriter or marketing professional looking for additional ways to serve your clients, you'll find this one-hour teleseminar to be an excellent investment in future profits. You'll learn:

• The defining characteristics of white papers
• Planning and assessing your needs--or your client's needs
• How to outline your work
• Interviewing and researching the white paper topic
• Creating a compelling title
• Tips for efficient writing and formatting
• Leveraging your white paper to success

Prepare for the call, and learn more about White Paper Marketing, by visiting Mark's resource-filled www.writingwhitepapers.com.

Michael Stelzner's Writing White Papers has been praised by leading marketing authorities, such as Bob Bly and Seth Godin. Attend this event, and you'll understand why!

Wednesday, July 11, 2007
7:00 PM to 8:00 PM, EST
404-920-6610
192304#