When marketing your business, "it’s not what you say, it’s what people hear!"

Attend the next Guerrilla Marketing Association call and learn how to promote your business using Words that Work. Roger C. Parker's and Jay Conrad Levinson’s guest is Dr. Frank Luntz, author of Words that Work: It’s Not What You Say, It’s What People Hear.

Dr. Frank Luntz is one of the most honored communication professionals in America today.

• Time Magazine named him one of “50 of America’s most promising leaders aged 40 and under.”
• The Boston Globe called him the “hottest pollster” in America.
• USA Today, NY Times, and The Wall Street Journal have praised his book and added it to their best-seller lists.
• Business Week called Frank one of the four “Top Research Minds”

The next Guerrilla Marketing Association call is your opportunity to learn how to choose words that Work for your own business.

The ability to choose the right words is fundamental to any business owner that creates their own online or offline marketing, prepares their own proposals, or must sell every day. You'll learn how to select  words that your market wants to hear, or- -at least- -avoid avoiding words that instantly create the wrong associations and instant rejection.

Dr. Luntz comes to next week's Guerrilla Marketing Association call from the halls of Congress and the White House, as well as the board rooms of leading Fortune 500 firms.

Wednesday, July 18, 2007
7:00 PM to 8:00 PM, EST
404-920-6610
192304#