Cashing In With Content with David Meerman Scott

On the next Guerrilla Marketing Association Expert Interview, David Meerman Scott demonstrates how content-savvy organizations are succeeding with a strategy that drives visitors to action - to purchase, donate, join, or subscribe.

It's all about the content!

Whether your focus is business-to-business, consumer e-commerce, non-profit services, or fundraising, David Meerman Scott will explain how the key to web marketing success is delivering content that exceeds visitor expectations every time.

David's book, Cashing In With Content, contains interviews with 20 of today's most innovative marketers reveal how they use content to build brand loyalty, unleash the power of viral marketing, and turn browsers into buyers. Download a preview here!

On our call, David will also be discussing his newest agenda, a direct-to-consumer news release strategy he calls The New Rules of PR--complimentary download here. Many previous "givens" of PR are no longer effective, and that a new press release strategy should target millions of consumers--not just a handful of journalists.

David's distribution of his new e-book was so successful, in fact, that Marketing Sherpa wrote it up as their Viral Marketing Campaign of the Year.

Get a head start on your competition by attending this informative call!

Wednesday, October 18, 2006
7:00 PM EST, 4:00 PM PST
404-920-6610
PIN 192304#