Roger C. Parker's Event Calendar

Take advantage of a unique opportunity to review your website's content and design strategy

Take a fresh look at your web site, with the author of Roger C. Parker's Guide to Web Content and Design

Roger C. Parker's Guide to Web Content and Design was one of the first books to argue for a coherent partnership between content and design. (Until then, either writers or designers or programmers were in charge--but there was little teamwork.)

In an unsolicited comment from the podium of a Las Vegas Guerrilla Marketing Bootcamp, Jay Conrad Levinson, author of Guerrilla Marketing, the world's most popular marketing series said: "Roger C. Parker's Guide to Web content and Design taught me everything I know about the web!"

Today, the need for a coherent content and design strategy is more important for than ever, as your website has to compete in a far more competitive world. Attend this seminar, and you'll learn how to:

• Eliminate clutter from your home page
• Reduce production costs while increasing sign-ups to your opt-in e-mail list
• Add content and richness to your website one page at a time
• Engage visitors "above the fold"
• Create a better partnership between website, e-mail, and your blog
• Discover the power of a one or two-page websites

Bonus: attendees will receive PDF copies of all of the worksheets included in Roger C. Parker's Guide to Web content and Design, as well as other materials.
Tuesday, June 7, 2005
7:00 to 9:00 PM, EST
Just $69
Space is limited. Sign-up now!

Postcards from the Desktop Are Here!

Discover how to get your message delivered, in spite of Spam filters and clogged e-mail in-boxes
Learn how to tap into the amazing power of postcards, printed on demand and delivered as First Class Mail, from your computer! 

The power of First Class Mail is re-emerging, as more and more e-mail goes undelivered and unread.

You'll never have to print more postcards than you need (to get a good price), then go to the trouble of printing, hand addressing, hand stamping, and mailing them. Yet you'll be able to immediately mail brightly colored, laminated, First Class Postcards in quantities of 1, or 1,000, from the comfort of your home or office.

Roger C. Parker, Certified Guerrilla Marketing Coach, will show you how to profit from print-on-demand postcards, showing you how to:

• Convert postal addresses to e-mail addresses
• Reactivate clients
• Reach out to new prospects
• Immediately follow-up networking contacts
• Painlessly announce special events and special offers
• Drive website traffic
• Choose postcard artwork in seconds
• Measure and track your results

Bonus: you'll also receive note-taking sheets, handouts, special reports, and other goodies.

Thursday, June 2, 2005
7:00 to 8:00 PM, EST
Just $47
Space is limited. Sign-up now!

Writing for Marketing--The Creativity Connection

Learn a new, stress-free way to develop your writing skills and improve your marketing
Cut costs and boost sales by improving your own writing ability. Roger C. Parker, Certified Guerrilla Marketing Coach, will show you how to harness your creativity and write more effective ads, brochures, newsletters, and website content. You'll learn how to:

• Use Mind Mapping to get more done in less time
• Make the most of free web resources
• Recycle core content over and over again, in increasing detail
• 10 simple headline and copy improvement tips 
• How to proofread your own work

Bonus: you'll also receive note-taking sheets, handouts, special reports, and other goodies.

Tuesday, May 24, 2005
7:00 to 8:00 PM, EST
Just $47
Space is limited. Sign-up now!

Learn How to Promote Yourself or Your Business on a Shoestring

Save time and money while becoming the Obvious Expert in your field!
Let Roger C. Parker, Certified Guerrilla Marketing Coach, show you how to promote yourself as the "go to expert" in your field, without spending gobs of money. You'll learn how to:

• Use tip sheets to build your e-mail mailing list
• Make the most of networking events
• Build marketing equity with short, frequent newsletters
• Use a blog to profit from existing newsletters and website copy
• Identify your best prospects with website assessments

Attendees will receive note-taking sheets, handouts, special reports, and other goodies.

Tuesday, May 17, 2005
7:00 to 8:00 PM, EST
A wealth of information for just $47
For maximum personal assistance, space is limited.
Don't miss out. Sign-up now!

97 Marketing Secrets to Make More Money

Attend this free Guerrilla Marketing Association teleconference so you can learn, question, and review

You're invited to join Roger C. Parker and Jay Conrad Levinson's Guerrilla Marketing Association during a one hour free teleconference with Sanford Jay Barris, author of A Secret Guide to Growing Your Business Right.

Whether you're a newcomer to marketing, or an experienced marketer with decades of experience under your belt, you'll undoubtedly come away with new ideas and techniques to promote yourself and your business.

You'll learn:

• Basic truths as well as advanced techniques
• How to read business books quicker and better
• The advantages of publicity versus advertising
• Tips for choosing a website domain name

Attend for FREE
Wednesday, May 11, 2005
4:00 PM PST, 7:00 EST
404-920-6610
050825#

Find out why a Liberal Arts education is better than a Business School education

Were you told not to study art history, philosophy, or any of the fine arts, in college? Were you told you'd "never get a job?"

During the past few decades, many college students were discouraged from a liberal arts subjects by admonitions to "learn something useful, like computer programming."

Until recently, well-meaning advice like that that might have justified, but no longer. As Dan Pink writes in A Whole New Mind: Moving from the Information Age to the Conceptual Age," fundamental changes are taking place in technology and globalization are changing the mental abilities needed to survive.

In the past, employment placed a premium on left-brain thinking--orderly and analytical. But, increasingly, income and job security will come to those who know how to exercise their right-brain thinking: making use of six previously under-valued skills Dan Pink says are becomingly increasingly valuable:

1. Design
2. Story
3. Symphjony
4. Empathy
5. Play
6. Meaning

As you'll undoubtedly hear Dan proclaim during this call, "The MFA is the new MBA!"

Attend this free Guerrilla Marketing Association call as a guest of Roger C. Parker and Jay Conrad Levinson's Guerrilla Marketing Association.

Attend for FREE
Wednesday, May 18, 2005
4:00 PM PST, 7:00 EST
404-920-6610
05025#

Are you charging the right price for your copywriting services?

Many copywriters make the mistake of undercharging for their services, because they don't know how much they should charge!

As a result, they leave tens of thousands of dollars on the table each year--money which could be spent housing and feeding their family, locating new prospects at networking events, or improving their skills.

This doesn't have to happen to you! Roger C. Parker and Jay Conrad Levinson invite you to attend a free Guerrilla Marketing Association teleconference with Chris Marlow, who wrote the 2005  Freelance Copywriter Fee & Compensation Survey.

You'll learn:

• What leading copywriters  like Bob Bly charge
• How much they charge for different types of projects
• The pro's and con's of flat fees versus royalty arrangements
• What types of businesses make the best clients?
• What prospect arguments should you always refuse?

Whether copywriting is all you do, or you provide a broad spectrum of services, you'll want to attend this informative call as the guest of Jay Conrad Levinson and Roger C. Parker.

Attend for FREE
Wednesday, June 1, 2005
4:00 PM PST, 7:00 EST
404-920-6610
05025#

Multiply your ability to inform, motivate, and persuade with Microsoft PowerPoint

Find out what happens when you go "Beyond Bullet Points!"

Multiply your presentation power by being present when Cliff Atkinson's return to the Guerrilla Marketing Association's free Wednesday night member teleconferences! You're invited to attend as a guest of Roger C. Parker and Jay Conrad Levinson's Guerrilla Marketing Association.

You'll discover a a new world of presentation power listening to Cliff Atkinson, leading communications consultant, and president of www.sociablemedia.com, discuss the techniques described in his new book, Beyond Bullet Points.

Beyond Bullet Points addresses the problems of "corporate myopia" and audience boredom that torpedo the success of most PowerPoint presentations. Instead of the same old bullet charts, you'll learn how to:

• Storyboard your prseentation, like a veteran Hollywood producer
• Focus your message by distilling and shaping your best ideas into a crisp and compelling narrative
• Engage your audience by replacing a boring "narrative" with a rich experience you share with your audience.

You'll learn specific techniques you can appy to a variety of presentation types, including investment, sales, educational, and training.

Don't miss this entertaining and informative one-hour call with one of the world's most respected RSS experts.

Attend for FREE!
Wednesday, May 25, 2005
4:00 PM PST, 7:00 EST
404-920-6610
05025#

Learn to Blog with Roger C. Parker

4- week, 8-hour hands-on blog workshop
Let me work with you create a marketing blog to attract new prospects and keep in touch with clients and prospects. I will help you:

•     Select a topic for your marketing blog
•     Become acquainted with the technology
•     Choose a title and description
•     Format your blog
•     Post your first messages
•     Use your blog to promote your newsletter and web site

If you’ve ever wanted to work with Roger C. Parker on a one-to-one basis, here’s your opportunity to profit from the experience. Emphasis will focus on content and message.

Four, 2-hour sessions plus interim e-mail support
Thursdays
May 5th, May 12, May 19, May 25
4:00 PM to 6:00 PM EST

Save $150!
Regular price: $747.00

Earlybird registration: $597*
*through April 27, 2005
For maximum personal assistance, space is limited.
Sign-up here!

Learn How to Sell More Subscriptions and Renewals to Web Sites

Attend the 5th annual

Selling Subscriptions to Internet Content Summit

New York City, May 10-11, 2005

Sponsored by ContentBiz, a Marketing Sherpa publication, this promises to be one of the subscription marketing highlights of the year. You'll learn from 12 new case study presentations by marketers like:

• Wall Street Journal
• Audiblecom
• HighBeam Research
• Time Inc
• Playboy.com
• Motley Fool

You'll gain practical help to improve your site's sales and increase your renewal rate.

You'll be able to exchange ideas and network with over 200 of your subscription site colleagues.

The event will be held at the American Conference Center, 780 Third Ave, NYC.

Get full details here. But, hurry. Tickets sell out early each year!