New location for upcoming events calendar
Thank you for visiting Roger C. Parker's Events Calendar blog.
I have consolidated all of my articles and events notifications at my Published & Profitable blog.
At my Published & Proifitable blog, where you'll find over 1,000 posts about content marketing, writing and publishing tips for brand-building books, and information about upcoming events.
If you're interested in writing a brand-building book, be sure to explore the hundreds of articles, checklists, worksheets, and author interviews in the member area of my www.PublishedandProfitable.com website.
Thank you for your visit!
Roger C. Parker
Authors invited to teleseminar call discussing ways to Profit from the Power of Personas
Attend a free Power of Peresonas teleseminar Tuesday, July 7 and learn how to create reader and website visitor personas. Personas are planning tools that help authors plan, write, promote, and profit from their books.
Personas help authors and others on their team–like webmasters and graphic designers–”get inside their readers’ head” in order to make better-informed content and design decisions.
Personas are short fictional stories describing the attitudes, characteristics, goals, information needs, and motivations of different groups of readers.
They can be as short as 1 page long.
In most cases, 3 to 5 personas is enough for a project; rarely are more than 7 required.
Personas and the power of story
The story in a persona is told in a few brief paragraphs and short bulleted lists that describe who the individual is, where they work, what their family situation is like, and–most important–what their problems are and the goals they want to accomplish.
Personas originated in the field of information architecture and web usability, but they can help authors at every step of writing and marketing their book:
- Planning. Authors can use personas to plan their book’s title and organize their book’s table of contents.
- Writing. Personas can help authors select the right language for chapter titles, headings, and subheads.
- Promoting. Creating personas will help authors focus their website on their information and navigation that will help readers and prospects locate the information they desire when visiting the website.
- Profiting. Personas will help authors correctly target the needs of their prospective buyers of their products and services.
How to attend Tuesday’s free teleseminar
Attend Roger C. Parker’s free Published & Profitable Power of Personas teleseminar on Tuesday July 7, 2009 at 11:00 AM EST.
To attend, call 218-486-1616 and enter PIN: 513391#.
Call to feature Angela Connor's tips for creating an engaged online community
Angela Connor, author of 18 Rules for Community Engagement: A Guide for Building Relationships and Connecting With Customers Online and an experienced community builder, will share her tips for business owners looking for ways to create a loyal online community of engaged clients and prospects on the next Guerrilla Marketing Association call hosted by Roger C. Parker.
Angela Connor's 18 Rules for Community Engagement tells exactly what to do–and what not to do–when building your community and engaging with community members.
The call takes place Wednesday, July 1st, at 7:00 PM EST.
Meet Angela Connor
Recently, Angela Connor grew a community from zero members to 11,000 members in only 18 months–an incredible achievement in the online community arena.
A multimedia journalist with 15 years of experience in broadcast, print and online media, she's written numerous policies for managing user-generated content and heads a company-wide social media task force.
To attend this call
Join us Wednesday, July 1st, at 7:00 PM EST, as Angela Connor shares her tips and strategies about creating and using online communities to market your book, your business, and your brand. To attend, contact Roger C. Parker or visit the Guerrilla Marketing Association.
How a developmental editor can help you write a book and get published sooner
If you're a business owner exploring writing a book and getting published in order to promote your business, you're invited to a special Published & Profitable teleconference call, An Author’s Guide to Developmental Editors.
The call takes place Tuesday, June 23,at 2:00 PM EST.
Host Roger C. Parker, Published & Profitable’s founder, will discuss questions like:
- Purpose. What do developmental editors do, and why are they so important?
- Timing. When’s the best time for authors to work with a developmental editor?
- Benefits. How do authors benefit from working with developmental editors?
- Tools. What tools do developmental editors use?
- Tips. What should authors do before contacting a developmental editor?
- Selection. What should authors look for when choosing a developmental editor?
To take part in this call…
An Author’s Guide to Developmental Editing with Roger C. Parker takes place Tuesday, June 23rd, at 2:00 PM EST. The 45 minute call will conclude with an optional 15 minute question and answer segment,
To attend, call 1-218-486-1616 and enter PIN# 513391#.
The call will be recorded for later access by Published & Profitable members. Additional resources will be available for Published & Profitable members.
Free call, Landing Page Optimization Tips for Authors, shares tips for authors interested in building their brand and selling more books
New and published authors interested in building their brand, increasing the size of their mailing list, and selling more books are invited to a free Published & Profitable Landing Page Optimization call next week. Landing pages added to author blogs and websites can greatly increase visitor response and conversions, creating new opportunities for re-selling, cross-selling, up-selling, and paving the way for future books.
During this call, I’m going to review:
- What landing pages are
- Why landing pages are so important?
- How authors can use landing pages
- The elements of landing page success
- 6 questions to ask when creating a landing page
- Where authors can go to learn more about landing page optimization
This free 45-minute Published & Profitable call, with optional 15-minute Q&A session, will take place Wednesday, June 17, at 11 AM EST. Attend and learn a 6-step process for building a qualified mailing list of prospects and readers interested in your topic.
To attend, call 1-218-486-1616 and enter PIN#: 513391#
The Landing Page Optimization for Authors call will be recorded for later access by Published & Profitable members.
Wednesday Guerrilla Marketing Association call to share Marketing Research Strategies and Tips
Join me on next week's Guerrilla Marketing Association call when I interview author and marketing research expert Bob Kaden. Bob Kaden and I will discuss marketing research strategies and tips for authors and business owners interested in avoiding expensive mistakes.
Bob Kaden is the author of Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money.
You'll learn how to create your own thorough, relevant, and thoughtful marketing research on a Guerrilla-sized budget. To attend this valuable call, visit the Guerrilla Marketing Association or contact Roger C. Parker.
Learn how to promote your book with teleseminars when I interview Elizabeth Marshall, founder, AuthorTeleseminars.com
Be there when I interview Elizabeth Marshall, founder of Authorteleseminars.com, about author teleseminar marketing and promoting strategies. Elizabeth Marshall's clients represent a “who’s who” of influential thought-leaders and New York Times best-selling authors, including:
- Seth Godin
- Michael Port
- David Meerman Scott
- Chris Anderson
- Tim Ferriss
- John Jantsch
- Tim Sanders
- Andy Wibbels
- Pam Slim
- Dan Pink
- Rich Sloan
- Debbie Weil
- Keith Ferrazzi
- Mitch Meyerson
- Andrea J Lee
Elizabeth Marshall is co-author, with Michael Port, of the well known The Contrarian Effect: Why It Pays (Big) to Take the Typical Sales Advice and Do the Opposite.
She is also is the founder of Marketing Marshall, a coaching and consulting firm dedicated to helping business experts and entrepreneurs attract clients, spread their message, and sell their books.
During this exclusive Published & Profitable interview, Elizabeth Marshall will share some of her top secret ways you can use teleseminars to promote and sell yourself and your book. Here are some topics that Elizabeth and I will be discussing:
- Why use teleseminars to sell your books?
- Pros and cons of teleseminars
- What is a virtual book tour?
- How can authors prepare for teleseminar interviews?
- Alternatives to this easy to use medium
- Can teleseminars really help you become a world renowned author?
And much, much more!
This exclusive Published & Profitable teleseminar interview takes place Thursday, April 2nd, at 11:00 AM EST. To attend, call 218-486-1616 and enter PIN 513391# a few minutes before the call begins, so you can introduce yourself to Elizabeth, if desired.
The recording of this call joins over 74 other recordings available for the Published & Profitable members. Click here to see the list of author interviews.
Click here to review Published & Profitable 300+ pages of member benefits.
Put the Power of Eye Contact to work in business, sales, and your personal life
Discover how to leverage the power of eye contact in business, sales, networking, and your personal life, such as dating and romance, when I interview Michael Ellsberg for Jay Conrad Levinson's Guerrilla Marketing Association.
Michael is the Founder & Senior Editor of Ellsberg & Company Book Proposals & Developmental Editing. He is also the author of a forthcoming Harper-Collins book, The Power of Eye Contact, the first-ever guide to eye contact for effective connection in business, sales, networking, and also personal life such as dating and romance.
Michael will share techniques you can put to work increasing your face-to-face rapport using eye contact.
We’ll also be discussing current trends in publishing as well as ways you can prepare a book proposal that invites interest in your book.
Bring your writing successes and concerns to Published & Profitable's end-of-month coaching call
Hear is your chance to meet other Published & Profitable friends and members when we meet for our monthly end-of-month question and answer teleseminar coaching session.
Our call takes place Monday, March 30, at 11:00 AM EST.
Share your progress during March and your writing goals for April. Share your recent successes as well as your questions and concerns. This is your chance to profit from the power of the group.
I will begin the call with a brief discussion of ways you can promote your book and your expertise on Amazon.com.
To take part, or just to listen, call 218-486-1616 and enter PIN 513391# approximately five minutes before the call begins, so you can introduce yourself, if desired.
Learn how to make a living doing what you love when I interview Career Renegade Jonathan Fields
If you want to make a great living doing what you love, attend the next Guerrilla Marketing Association call on Wednesday, March 4, at 7:00 PM when I interview entrepreneur and best-selling first-time author Jonathan Fields, author of Career Renegade: How to Make a Great Living Doing What You Love.
Learn how a first-time author was able to crack the Top 500 best-selling books at Amazon.com. Within a week of its publication–to the top ranks at Amazon.com, and to Number 1 in its category, creating a worldwide following. Find out what kind of background contributes to identifying the book that the market wants and has been waiting for. I’ll be asking Jonathan Fields detailed questions like:
- How detailed were your plans for the content of each chapter when you began writing?
- What was the hardest part of writing Career Renegade?
- What are your goals for each writing session?
- How much self-editing do you do while writing?
- Was Writer’s Block ever a concern for you?
Note: if you Click here, (http://tinyurl.com/89dfk7) you can view an interactive mind map of Career Renegade's table of contents before the call!
Jonathan Fields is an informative and personable interview guest. You can learn more about Jonathan, and download samples from his book, at www.CareerRenegade.com (http://tinyurl.com/65qxlh).