Roger C. Parker's Event Calendar

Learn how and why Stacey Kannenberg, mother and wife, became a publisher instead of an author!

During the next Guerrilla Marketing Association call, host Roger C. Parker will be talking to Stacey Kannenberg, author, entrepreneur, mom, and president of Cedar Valley Press. Stacey is known as the "Let's-Get-Ready-to-Learn Mom." As a mother, she was looking for a certain book, couldn't find it anywhere, so she wrote and published her own book...then a second...and is now taking her brand around the world.

She started her business, like many of us, with a phone and a computer. Find out how she does it!

By attending this valuable 1-hour interview, you'll learn how Stacy answers these, and other questions, of interest to entrepreneurs in general, "mother/entrepreneurs" in particular:

1. Inspiration. Where did Stacey get the idea for her book?
2. Author vs. Publisher. What motivated Stacey to publish her own book?
3. Marketing savvy. Where did Stacey Kannenberg get her marketing ideas?
4. Outlook. Why does Stacy think globally and nationally, but buy locally?
5. Balance. What advice does Stacy have about balancing home and business?
6. Branding. What is Stacey's brand and where is she taking it?
7. Vision and strategies. What are her current projects, challenges, and goals?
8. 30-Minute Role. What are the three 10-minute daily tasks that Stacey recommends every entrepreneur performs?

As always, your questions and comments are invited. Here's your opportunity to ask questions in an open and sharing environment with an individual who is both making a difference and having a good time in the process. Questions may be asked during the call, or you may submit them in advance.

This Guerrilla Marketing Association call takes place Wednesday evening, May 21, 2008, between 7:00 PM and 8:00 PM EST. To attend, contact the Guerrilla Marketing Association or contact host Roger C. Parker.

Meet former AOL Marketing Director and online expert, Stephanie Diamond

If you are like many small business owners I know, you know that building a strong online brand is important.  It can be a powerful way to reach potential clients and customers - but only if you get it right. Build an online presence that tells a compelling story and you will attract an endless stream of clients in no time! Build a site without considering the 7 key elements you need in order to reach customers and you've got a big problem.

And, here's a hint. It's not just about building a nice-looking site or blog.  Your online brand can be your greatest asset or worst nightmare, so you don't want to skip any of the steps.

Join me on Thursday, 5/15 at 3pm, ET and learn from former AOL Marketing Director, Stephanie Diamond, along with Andy Wibbels, author of Blogwild! Learn the best ways to market on the web.

Click here to register: http://www.stephaniediamondbooktour.com

During her tenure at AOL, Stephanie saw the subscriber base grow from 1 million to over 36 million.  She also created a highly successful online product that sold millions of copies for AOL. Clearly, she knows a thing or two about building a successful website and reaching customers on the web!

Stephanie's book is one of the most useful and practical guides I've seen for building a successful presence on the web.  You don't want to miss this call and powerful discussion on how to build a powerful online brand and succeasfully sell your products and services on the web.

Go ahead and sign up for the live call at http://www.stephaniediamondbooktour.com. Even if you can't make the live call. 

When you register, you will receive a copy of the recording once the call ends. See you on the call!
Thurs, May 15, 3:00 PM EST

Let Michael Gerber help you Awaken the Entrepreneur Within during the next Guerrilla Marketing Association teleseminar interview

Join Roger C. Parker and the Guerrilla Marketing Association as we invite--by popular demand--Michael Gerber back for a return teleseminar interview, Wednesday, May 12, 2008. Michael Gerber, the author of the E-Myth and E-Myth Revisited, has influenced an entire generation of marketers and entrepreneurs. His empathy for self-employed professionals and his emphasis on systems and processes has helped hundreds of thousands of entrepreneurs take a fresh look at their businesses--and their lives.

Michael will be discussing the lessons he's incorporated in his recently-released book,  Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies. Michael will be discussing the stages of entrepreneurial success, and the roles that successful entrepreneurs play, including:

• Preparation
• The Dream and the Dreamer
• The Thinker and the Vision
• The Storyteller and the Purpose
• The Leader and the Mission

Whatever stage of entrepreneurial development you're at--whether you're dreaming of your next major success, or fine-tuning your present business to advance to the next level--you're guaranteed an hour of fascinating and informative discussion with one of the most quoted marketing voices of the day. You'll gain fresh ideas and renewed inspiration for your abilities and your future.

This Guerrilla Marketing Association call, hosted by Roger C. Parker, takes place:
Wednesday, May 12, 2008
7:00 PM to 8:00 PM EST

Guerrilla Marketing Association members will also enjoy 24/7 access to the recording of the call. Others may attend the call as Roger C. Parker's guest by contacting Roger@publishedandprofitable.

Invest 1 hour and learn how to protect your computer and your identity online

On the next Guerrilla Marketing Association 1-hour expert interview teleseminar, hosted by Roger C. Parker, Internet marketing expert Robert Starkey will describe common mistakes businesses make that result in the invasion of spam. You'll learn:

• What you should avoid doing on your own website.
• What you can do on your website to almost ELIMINATE SPAM
• How to select software that can help you filter unwanted messages
• How to get a fresh start if you're already overwhelmed by spam and everything else you tried didn't work.

Robert will also address computer viruses, with practical advice to help you:

• Solutions to protect your computer for Absolutely Nothing
• How to make a safe assumption of whether a website is safe to order from or not
• What to look for when shopping online

Internet security is one of today's most pressing concern for individuals and firms. We need the web, but we also need to safeguard our computers, our data, and our identity. On this week's Guerrilla Marketing Association call with Robert Starkey, you'll learn what to do, and what not to do.

Wednesday, May 7, 2008
7:00 PM to 8:00 PM EST

To attend, visit the Guerrilla Marketing Association or e-mail Roger@designtosellonline.com.

Let Jimmy Vee and Travis Miller show you how to profit from gravity marketing

Join the next Guerrilla Marketing Association expert interview when host Roger C. Parker talks to Jimmy Vee and Travis Miller, author of Gravitational Marketing: The Science of Attracting Customers. Learn how to launch a new venture--or re-launch an existing endeavor--using Gravitational Marketing to attract new prospects and build your profits. Jimmy Vee and Travis Miller were college roommates who leveraged a $200 investment into a multi-million dollar a year empire in less than 4 years!

By attending this free teleseminar interview, you'll learn how to attract the perfect customer: one who pays more, stays longer, and refers everyone they know. During this call, we'll be discussing topics like:

• 7 ways attract customers without soliciting them
• The 5 myths of marketing, and how to avoid them
• Marketing plan strategies to avoid when launching a new agenda
• Target marketing tips, so you can go "deep" instead of "wide"

As described at the Gravitational Marketing website, www.gravitybook.com, Gravitational Marketing helped Jimmy Lee and Travis Miller's clients sell over 12 billion dollars worth of products and services to their customers. Gravitational Marketing been praised by Marketing Sherpa, Forbes, Business Week, CNBC, and has earned the praise of marketing authorities like Jay Conrad Levinson, David Meerman Scott, and Jerry Ross, Executive Director, Disney/SBA National Entrepreneur Center.

The live teleseminar interview takes place Wednesday, April 23, between 7:00 PM and 8:00 PM EST.

To attend, visit www.guerrillamarketingassociation.com or contact Roger C. Parker.

What makes CJ Run? Learn how C.J. Hayden has leveraged a book into a highly successful business during an exclusive Published & Profitable teleseminar interview

Learn the story behind author C.J. Hayden's Get Clients Now! and the business that she created based on her book during an exclusive teleseminar event for Published & Profitable members and friends. Find out the origins of her book, and how she leveraged it into multiple streams of business.

If you're a Published & Profitable member, you know how frequently I refer to C.J. Hayden's Get Clients Now! in my case studies and title discussions. C.J. Hayden's title is an excellent example of a benefit-oriented title, followed by an equally-powerful subtitle: A 28-Day Program for Consultants, Professionals, and Coaches.

This exclusive Published & Profitable  offers a behind-the-scenes look at the functioning of a busy office based on a single book. I'll be asking questions like:

• How did you come to write a book?
• Where did the title come from?
• What kind of training did you have to write a book?
• How long did it take you to write your book initially, and how long did it take to revise for the second edition?
• What are some examples of the back-end profit opportunities you've created from your book?

This exclusive Published & Profitable event takes place Friday, April 25th, at 11:00 AM to 12:00 Noon, EST. A limited number of spaces for attending the live interview are still available. After the call, members will enjoy 24/7 access to the recording of the interview. To attend, contact Roger at Roger@PublishedandProfitable.com.

Learn how to "Moonlight On the Internet" during an exclusive interview with Yanik Silver, Internet marketing pioneer

Published & Profitable members and friends are invited to attend a free teleseminar interview when host Roger C. Parker interviews pioneer Internet marketer Yanik Silver. Yanik will be discussing his first trade book, Moonlighting on the Internet, and putting it in a context of his many years of mentoring the Internet marketing success of others.

Thousands of Internet marketers around the world got their start, and subsequently earned millions of dollars, following the advice that Yanik presents at his yearly "Underground" Conferences.

Yanik will be discussing his book in the context of what authors need to know about Internet marketing. It's no longer enough for authors to write an excellent book. More than ever before, they have to market and promote their book to success--regardless who publishes it. Topics to be discussed include:

• The 8 biggest mistakes authors make on the web
• Keys to writing successful online copy
• Creating a marketing mix for your books

If you have any questions concerning online writing and promotion, submit them as comments, below, or ask them during the call. Learn more about Yanik by visiting his website, www.yaniksilver.com.

The interview takes place live on Friday, April 18th, at 11:00 AM to 12:00 Noon EST. A limited number of seats are still available for this "reservations required" event. To attend, contact Roger at Roger@publishedandprofitable.com.

Let best-selling author Bob Burg explain how you can generate Endless Referrals and contribute to someone's career success

Join me during a live teleseminar interview as I talk to Bob Burg during a special Guerrilla Marketing Association event focusing on attracting referrals and creating a personal career strategy for yourself--or someone you love. Bob Burg's Endless Referrals: Network Your Everyday Contacts into Sales, is a perennial best-seller. It's sold over 150,000 copies, and is now in its third edition.

Lots of books talk about networking in an abstract way, but Bob's book offers a detailed plan for networking success. Attend this call, and you'll learn how to:

• Work any crowd
• Succeed by both giving and receiving
• Steps you can take to train your personal walking ambassadors
• Put the Internet to work building your network
• Creating cross promotions that benefit everyone

You'll also learn how to profit from attraction marketing, using Bob's trademarked ProfitFunnel System.

Learn about Bob's latest book, The Go-Giver
This call is also important if you're the parent or a recent college graduate, or a family friend who is about to enter the workforce. Bob will also be discussing his provocative new book, The Go-Giver which outlines a philosophy of career success based on integrity and personal values. I've already given several copies of The Go Giver, subtitled: A Little Story about a Powerful Business Idea, to my sons and their friends, andhighly recommend it to anyone who wants to contribute to someone else's success in these uncertain times.

The interview takes place Wednesday, April 16th, at 7:00 PM to 8:00 PM EST. To attend, visit the Guerrilla Marketing Association website or contact me at Roger@PublishedandProfitable.com.

Break through the clutter and get right through to anyone, no matter how rich or famous they are!

Learn how to reach important people, opening the door to more sales, referrals, and future collaborations. Discover an amazingly simple and proven technique on the next Guerrilla Marketing Association teleseminar interview. Be there as host Roger C. Parker interviews legendary direct marketer Stu Heinecke. Stu will describe a system he's developed that gets your message past the "doorkeepers," "filters," and "obstacles," that may be keeping you from developing the referrals and relationships you need to take your business and your career to the next level.

By attending this call, you'll learn an entirely new way to connect with influentials in your field, and beyond. You'll learn how to:

• Make your messages stand out with the ultimate form of personalization
• Generate record-breaking response rates from your direct mail
• Arouse your influencers' and prospects' curiosity, engaging them and inspiring them to act because they want to know more about you

Be there on Wednesday, April 9, 2008, as Stu Heinecke explains the origins of his one-of-a-kind personalized cartoon direct mail and his Dream Client contact campaign. Find out how you can put the power of his unique synthesis of visual branding and technology to work introducing yourself to:

• New prospects
• Dream clients
• Potential marketing partners

Learn how you can use personalized cartoon direct mail as a client and prospect retention tool, keeping in touch with your key clients and prospects, without spending great amounts of money or devoting hours of your time to the program each month.

This is probably the most exciting synthesis of talent and technology I've ever seen!

Get a $59.90 bonus just for attending this informative call
During this call,  Stu and I will be describing how you can get a valuable gift: 2 valuable e-books worth $29.95 each:

• How to Reach Important People, a guide to breaking through the clutter
• How to Use Personalized Cartoon Postcards to Stand Out and Grow Your Business, a step-by-step tutorial on putting the power of personalized cartoon postcards to work 

In addition, you'll learn how to claim a free Dream Client Contact Campaign that will introduce you to the prospect you've always wanted to get through to.

The call is free! Plan to be there.

Wednesday, April 9, 2008
7:00 PM to 8:00 PM EST, (4:00 PM to 5:00 PM PST)

To attend, contact www.guerrillamarketingassociation.com or Roger@publishedandprofitable.com.

Master the art of creating and delivering effective presentations when Roger C. Parker interviews Presentation Zen author Garr Reynolds

On the next Guerrilla Marketing Association expert interview, host Roger C. Parker will interview Garr Reynolds, author of the bestselling Presentation Zen. Presentation Zen has been praised by A-list marketers like Seth Godin and contains a foreword by Guy Kawasaki. It's based on a philosophy of simplicity and purpose, and describes numerous, actionable, Simple Ideas on Presentation Design and Delivery.

Attend this interview, and you'll learn not only how to design, create, and confidently deliver, more effective presentations, you'll also learn the fascinating story of how Garr Reynolds attracted the attention of several publishers within a short time of beginning to share his ideas. Questions to be asked include:

• What's wrong with most presentations?
• Why do most presentations fail?
• What are the characteristics of Presentation Zen?
• Is there a "formula" for designing and delivering effective presentations?
• What was the origin of the Presentation Zen brand?

Garr and I will also be discussing the lessons Garr learned writing and promoting Presentation Zen. Garr will describe what he did to promote his book, before and after obtaining a publishing contract and writing (and designing) his book. You'll learn:

• What techniques worked best for him.
• What would he do different in the future.

This interview is a rare opportunity to learn how to make your next presentation, and those that follow, a smashing success. Teleseminar attendees will be given a question to ask Garr questions, or--even better--you can submit them in advance to the Guerrilla Marketing Association member forum, or by e-mailing  Roger&PublishedandProfitable.com.

It's also an opportunity to "peek behind the curtains" and see what it is like to establish a brand and leverage it to great success in numerous different ways. The interview takes place

• Wednesday, April 2, 2008
• 7:00 PM to 8:00 PM EST

To attend, visit the Guerrilla Marketing Association or contact Roger C. Parker at Published & Profitable.