Marketing with Newsletters : Resources

Introducing the easy way to create a newsletter editorial calendar

Before you create the first issue of your newsletter, take the time to create an editorial calendar that lists the topics for your first 12 issues.

This is the easiest way to avoid the stress associated with "deadline madness," which occurs when you suddenly realize your newsletter is overdue.

Choosing your newsletter topics in advance, and occasionally referring to your editorial calendar, puts your subconscious mind to work. While driving, sleeping, or doing other tasks, your mind will be coming up with ideas for upcoming issues. By the time you sit down to write each issue, you'll be pleasantly surprised at how much work has already been done!

The best way to create an editorial calendar is to use a Mind Mapping software program like Mind Manager. Mind Manager helps you see the overall picture of your newsletter program, while keeping track of ideas for each issue.

Download a Free 30-day trial version of Mind Manager here.

June 9, 2005 in Resources | Permalink | Comments (0) | TrackBack

What's Your Newsletter Marketing IQ?

Is your thinking about newsletter marketing up to date?

Are you taking advantage of the latest changes in newsletter marketing, or is your newsletter marketing program mired in increasing costs and a lack of time to do the job right?

Are your newsletters too long or too short?
Do they come out too often, or not often enough?
How helpful and relevant is your content?

Visit my One-Page Newsletter web site, and take a simple quiz to find out how up to date your thinking is. You'll receive a detailed scorecard, plus a follow-up scorecard review.

March 14, 2005 in Resources | Permalink | Comments (0)

Newsletter on Newsletters

The best way to keep up to date with the changing world of newsletter publishing is to subscribe to the Newsletter on Newsletters, the twice-a-month authority.

You'll learn what works, and what doesn't work, in terms of content, design, and promotion. You'll also be kept informed of upcoming industry events.

Visit www.newsletterbiz.com for subscription details, several free special reports, and sample contents.

March 8, 2005 in Resources | Permalink | Comments (0)

Recipes for newsletter design success

If you're new to newsletters and are looking for a portfolio of unusually strong newsletter design ideas, you'll appreciate Chuck Green's Design It Yourself Newsletters: A Step by Step Guide. (Rockport Press)

Design It Yourself Newsletters does more than inspire: Chuck provides recipies and suggestions for creating each of the 13 newsletter designs provided. These recipies include the tinest detail of typeface and type size choice decisions as well as color suggestions. Chucks designs go beyond the norm in terms of organization and simplicity--no clutter here!

Design it Yourself Newsletters teaches a lot about newsletters, and you'll learn a lot of strong design principles which will help you in all of your design projects.

If you want more, visit Chuck's web site, www.ideabook.com. Here, you'll find a warm and thoroughly professional designer's views and teachings on a wide range of design topics.

March 8, 2005 in Resources | Permalink | Comments (1)