Marketing with Newsletters

Put a signature photograph to work visually reinforcing your brand and your image

A single, story-telling photograph can tell a lot about your business. A "signature" photograph is one that accurately projects the image you want associated with your newsletter and, hence, your business. A signature photograph is an investment that you should be able to use for years on all of your firm's marketing materials.

What's involved in a signature photograph? Effective photograhs result from careful planning. Issues include:

• Which is better: a head shot or an environmental photograph taken in your office?
• Do you want black and white or color?
• Do you want prints or computer files?
• What should you wear to the photo session? What shouldn't you wear?
• What should you avoid doing on the way to the photo session?

Get the answers to these, and other, questions, in Marketing with a Signature Photograph, a special issue of Roger C. Parker's Guerrilla Marketing & Design newsletter. You'll get illusstrated insider tips from a leading professional photographer.

Download here.

How newsletter design can improve your writing

One-Page Newsletters are, by definition, limited to two sides of a single sheet of paper, more. This makes them both quick and easy to prepare; quick and easy to read. Both editors and readers benefit from this conciseness.

One of the major One-Page Newsletter recommendations is to write each issue in your page layout program (instead of writing in a word processor, and importing the text in a page layout program).

Writing each issue in the page layout program provides continuous visual feedback on length. This forces you to write clearly and concisely. At a glance, you can see how much space you have left, or how much text you have to cut to make it all fit.

Many business owners comment that their writing has greatly improved since they began producing a monthly One-Page Newsletter.

Do you make any of these newsletter design mistakes?

As newsletter publishing becomes more and more competitive, it becomes increasingly important to make your newsletter as attractive and easy-to-read as possible.

Use my handy checklist, The 12 Biggest Newsletter Design Mistakes, to find out if the quality of your newsletter's design is up to the quality of its content.