Marketing with Newsletters

How to convert market education into immediate sales

Successful newsletters serve both short-term and long-term goals. Long-term goals include:

1. Positioning you as the Obvious Expert in your field
2. Educating prospects to appreciate the value you offer
3. Keeping the pipeline filled, continuously turning prospects into customers, and customers into repeat buyers

Newsletters must also generate immediate sales. How to Convert Your Newsletters into Immediate Cash describes a simple step-by-step process to convert educationally-oriented newsletters into immediate sales. It's a process that's easy to implement and continue.

Download here.

Where do content ideas come from?

The Quest for Content is one of the most popular issues of Roger C. Parker's Guerrilla Marketing & Design newsletter. The issue describes:

• The four chraracteristics of great topics
• How identify great topic ideas for newsletters
• 10 ways to recycle and reuse newsletter topics
• Links to additional information

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Save time by creating newsletter issues based on tip sheets

Tip sheets are one of the least-expensive, most effective, marketing tools available to you. Tip sheets are easy to produce and make great web site registration incentives. (Click to learn more about tip sheets).

• Tip sheets are easy to produce because you only have to write a sentence or two about each tip.
• Once created, you can expand each tip sheet into a topic for one of your monthly newsletters.

Or, you can write a series of newsletters, devoting each issue to a single tip sheet topic. (This takes care of newsletter content for almost a year!)

Recycling is the key to efficient newsletter production. Read more The Content Tree in the special issue of Guerrilla Marketing & Design entitled The Quest for Content.

What to look for when proofreading your newsletter

Here's an easy way to avoid the most mistakes made while editing and producing your newsletters.

Religiously follow the advice in this issue of Guerrilla Marketing & Design, entitled Proofreading for Profits, and you'll never go wrong!

Tagline idea

Notice how the tagline of Doug Stevenson's Story Theater newsletter clearly identifies its intended target market: "For people who take storytelling seriously."

Is your newsletter's tagline equally concise?