Put a signature photograph to work visually reinforcing your brand and your image

A single, story-telling photograph can tell a lot about your business. A "signature" photograph is one that accurately projects the image you want associated with your newsletter and, hence, your business. A signature photograph is an investment that you should be able to use for years on all of your firm's marketing materials.

What's involved in a signature photograph? Effective photograhs result from careful planning. Issues include:

• Which is better: a head shot or an environmental photograph taken in your office?
• Do you want black and white or color?
• Do you want prints or computer files?
• What should you wear to the photo session? What shouldn't you wear?
• What should you avoid doing on the way to the photo session?

Get the answers to these, and other, questions, in Marketing with a Signature Photograph, a special issue of Roger C. Parker's Guerrilla Marketing & Design newsletter. You'll get illusstrated insider tips from a leading professional photographer.

Download here.