Marketing with Newsletters

Put a signature photograph to work visually reinforcing your brand and your image

A single, story-telling photograph can tell a lot about your business. A "signature" photograph is one that accurately projects the image you want associated with your newsletter and, hence, your business. A signature photograph is an investment that you should be able to use for years on all of your firm's marketing materials.

What's involved in a signature photograph? Effective photograhs result from careful planning. Issues include:

• Which is better: a head shot or an environmental photograph taken in your office?
• Do you want black and white or color?
• Do you want prints or computer files?
• What should you wear to the photo session? What shouldn't you wear?
• What should you avoid doing on the way to the photo session?

Get the answers to these, and other, questions, in Marketing with a Signature Photograph, a special issue of Roger C. Parker's Guerrilla Marketing & Design newsletter. You'll get illusstrated insider tips from a leading professional photographer.

Download here.

How to convert market education into immediate sales

Successful newsletters serve both short-term and long-term goals. Long-term goals include:

1. Positioning you as the Obvious Expert in your field
2. Educating prospects to appreciate the value you offer
3. Keeping the pipeline filled, continuously turning prospects into customers, and customers into repeat buyers

Newsletters must also generate immediate sales. How to Convert Your Newsletters into Immediate Cash describes a simple step-by-step process to convert educationally-oriented newsletters into immediate sales. It's a process that's easy to implement and continue.

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Where do content ideas come from?

The Quest for Content is one of the most popular issues of Roger C. Parker's Guerrilla Marketing & Design newsletter. The issue describes:

• The four chraracteristics of great topics
• How identify great topic ideas for newsletters
• 10 ways to recycle and reuse newsletter topics
• Links to additional information

Download today!