Tagline idea
Notice how the tagline of Doug Stevenson's Story Theater newsletter clearly identifies its intended target market: "For people who take storytelling seriously."
Is your newsletter's tagline equally concise?
February 25, 2005 in Content | Permalink | Comments (0)
8 Biggest Newsletter Marketing Mistakes
Visit www.newentrepreneur.com or e-mail me for a free copy of my special report, "The 8 Biggest Newsletter Marketing Mistakes."
February 17, 2005 in Resources | Permalink | Comments (0)
Use postards to build newsletter mailing list
One of the most effective ways to build your newsletter's mailing list is to mail postcards to clients and customers who are not yet subscribers to your e-mail newsletter.
If you send your e-mail newsletter to clients and prospects without first getting their permission to contact them by e-mail, you put yourself and your business in serious jeopardy. There is a great backlash brewing against Spam--unsolicited e-mail, and you are in violation of federal laws
But, there's no reason not to mail postcards offering your newsletter to clients and prospects who haven't yet given you permission to e-mail them. Simply mail them a postcard describing your newsletter and the benefits they'll gain by visiting your web site and subscribing.
Get the full story here (newsletter), and here (four page special report).
Amazing Mail permits you to mail postcards from your computer!
February 16, 2005 in Promotion | Permalink | Comments (0) | TrackBack
