Marketing with Newsletters

Become a FAMOUS designer!

If you design a newsletter, website or report, you qualify for entry into the 2007 Design Awards sponsored by The Newsletter on Newsletters. Full detail here

Introducing the easy way to create a newsletter editorial calendar

Before you create the first issue of your newsletter, take the time to create an editorial calendar that lists the topics for your first 12 issues.

This is the easiest way to avoid the stress associated with "deadline madness," which occurs when you suddenly realize your newsletter is overdue.

Choosing your newsletter topics in advance, and occasionally referring to your editorial calendar, puts your subconscious mind to work. While driving, sleeping, or doing other tasks, your mind will be coming up with ideas for upcoming issues. By the time you sit down to write each issue, you'll be pleasantly surprised at how much work has already been done!

The best way to create an editorial calendar is to use a Mind Mapping software program like Mind Manager. Mind Manager helps you see the overall picture of your newsletter program, while keeping track of ideas for each issue.

Download a Free 30-day trial version of Mind Manager here.

Put a signature photograph to work visually reinforcing your brand and your image

A single, story-telling photograph can tell a lot about your business. A "signature" photograph is one that accurately projects the image you want associated with your newsletter and, hence, your business. A signature photograph is an investment that you should be able to use for years on all of your firm's marketing materials.

What's involved in a signature photograph? Effective photograhs result from careful planning. Issues include:

• Which is better: a head shot or an environmental photograph taken in your office?
• Do you want black and white or color?
• Do you want prints or computer files?
• What should you wear to the photo session? What shouldn't you wear?
• What should you avoid doing on the way to the photo session?

Get the answers to these, and other, questions, in Marketing with a Signature Photograph, a special issue of Roger C. Parker's Guerrilla Marketing & Design newsletter. You'll get illusstrated insider tips from a leading professional photographer.

Download here.

How to convert market education into immediate sales

Successful newsletters serve both short-term and long-term goals. Long-term goals include:

1. Positioning you as the Obvious Expert in your field
2. Educating prospects to appreciate the value you offer
3. Keeping the pipeline filled, continuously turning prospects into customers, and customers into repeat buyers

Newsletters must also generate immediate sales. How to Convert Your Newsletters into Immediate Cash describes a simple step-by-step process to convert educationally-oriented newsletters into immediate sales. It's a process that's easy to implement and continue.

Download here.

Where do content ideas come from?

The Quest for Content is one of the most popular issues of Roger C. Parker's Guerrilla Marketing & Design newsletter. The issue describes:

• The four chraracteristics of great topics
• How identify great topic ideas for newsletters
• 10 ways to recycle and reuse newsletter topics
• Links to additional information

Download today!

Save time by creating newsletter issues based on tip sheets

Tip sheets are one of the least-expensive, most effective, marketing tools available to you. Tip sheets are easy to produce and make great web site registration incentives. (Click to learn more about tip sheets).

• Tip sheets are easy to produce because you only have to write a sentence or two about each tip.
• Once created, you can expand each tip sheet into a topic for one of your monthly newsletters.

Or, you can write a series of newsletters, devoting each issue to a single tip sheet topic. (This takes care of newsletter content for almost a year!)

Recycling is the key to efficient newsletter production. Read more The Content Tree in the special issue of Guerrilla Marketing & Design entitled The Quest for Content.

What to look for when proofreading your newsletter

Here's an easy way to avoid the most mistakes made while editing and producing your newsletters.

Religiously follow the advice in this issue of Guerrilla Marketing & Design, entitled Proofreading for Profits, and you'll never go wrong!

How newsletter design can improve your writing

One-Page Newsletters are, by definition, limited to two sides of a single sheet of paper, more. This makes them both quick and easy to prepare; quick and easy to read. Both editors and readers benefit from this conciseness.

One of the major One-Page Newsletter recommendations is to write each issue in your page layout program (instead of writing in a word processor, and importing the text in a page layout program).

Writing each issue in the page layout program provides continuous visual feedback on length. This forces you to write clearly and concisely. At a glance, you can see how much space you have left, or how much text you have to cut to make it all fit.

Many business owners comment that their writing has greatly improved since they began producing a monthly One-Page Newsletter.

Do you make any of these newsletter design mistakes?

As newsletter publishing becomes more and more competitive, it becomes increasingly important to make your newsletter as attractive and easy-to-read as possible.

Use my handy checklist, The 12 Biggest Newsletter Design Mistakes, to find out if the quality of your newsletter's design is up to the quality of its content.

Display your newsletter on your website

Here's an easy way to build your e-mail newsletters opt-in subscription list: use Macromedia FlashPaper to display the latest issue of your newsletter on your web site.

Visitors will be able to see, read, and print your  newsletter. This will prove the value of your newsletter to website visitors, greatly increasing your opt-in mailing list.

Click here to receive a copy of my Guerrilla Marketing & Design newsletter devoted to this technique, or you can see the technique displayed here.