Roger C. Parker's Resource Center

White Paper Design that Sells report describes 16 Easy-to-Implement Best Practices

Roger C. Parker's Write Paper Design that Sells is a free report that describes how business owners, copywriters, and marketing professionals can improve the effectiveness of their use of white papers for lead generation, list building, and to introduce new product and technology breakthroughs. White Paper Design that Sells describes 16 specific best practices that will help your white paper attract more readers and keep them reading.

Rather than stressing  "design theory," or "aesthetics," White Paper Design that Sells focuses on readability. Readability is an often neglected aspect of white paper design. Readability is a measure of how easy, or difficult, it is for readers to navigate long text passages.

Readability is not an aesthetic judgment, but the result of details like layout (i.e., line length), typography (type face, type size, and line spacing, etc.) and color (less is usually better than more).

By stressing the basics of readability, White Paper Design that Sells helps business owners and copywriters improve the quality of the white papers they produce, as well as provides them with a way to evaluate designs created for them by others.

Associations and firms depending on white papers to generate leads, introduce new product breakthroughs, or build their prospect lists can download Write Paper Design that Sells here.

New graphic design book for non-designers stresses the basics of creating attractive, readable, marketing materials on a budget

Design to Sell, Roger C. Parker's latest book, makes it easy for non-designers to create attractive, readable, marketing materials like ads, newsletters, postcards, and tip sheets. Using the ideas and techniques described in Design to Sell, business owners and copywriters can add value to their words, using design to attract attention, set their publications apart, and provide selective emphasis of important ideas.

Design to Sell explains how business owners and copywriters can use Microsoft Publisher, a low-cost page layout program that has been included with various versions of Microsoft Office for Windows, to produce easy-to-read marketing materials that attract attention and project a positive image. It's simple, straightforward descriptions of graphic design basics, and its step-by-step guidance, create a tool that allows non-designers to look good in print.

Details:

• Free chapter downloads
• Book reviews and reader comments
• Table of contents & bonus resources
• Assessment: Test Your Design I.Q.
  
• Amazon.com link

Introducing the 10 Commandments of Guerrilla Marketing Design

If you've ever wondered, "What are the characteristics of effective graphic design?,"  you'll want to download my 10 Commandments of Guerrilla Marketing Design.

It will help you separate the aesthetic, and "creative," from the many practical roles that graphic design can play in attracting readers and increasing the effectiveness of your marketing communications.

By the author of Looking Good in Print: A Guide to Basic Design for Desktop Publishing, the "one book to buy when you're buying only one," according to the NY Times.

Recommended books about type

Type is the building block of print communications. Here are capsule reviews of a few of my favorite books about type. Either of them can teach and inspire you. Download

Use design to communicate professionalism

Don't let design details undermine the effectiveness of your marketing message. Every detail on the page either reinforces, or weakens, your message. Learn how to fine-tune publication details so you project an image of competence and caring. Download

Making the most of Adobe Acrobat Distiller

Adobe Acrobat is one of the most powerful tools at your disposal. Discover tips and tools that can help you save time while projecting a more professional image. Learn how to avoid common, and frustrating, mistakes! Download

Use a photograph to create a visual identity

A signature photo is one that you use over and over again as a consistent design element. Learn the characteristics of an effective signature photo. Find out how and where to use it. Find out what to do, and what not to do, before the photo session. Download

Use color to brand your communications

Learn the basic do's and don'ts of using color as a marketing tool. Learn how to choose and use colors as effectively as possible. Find out the differences between RGB and CYMK color. Discover why fewer color are better than many colors and why you should concentrate color. Download

Formatting for easy reading

Learn how to make your print mesage attractive and easy to read. Find out how people read, and the importance of choosing the right typeface, type size, and line spacing. Download

Choosing the right software for marketing

How to decide when the time is right to abandon your word processor and step up to your first page layout program. Find out the other software you'll probably also wantL. Learn the advantages of even relatively inexpensive page layout programs. Download