Roger C. Parker's Resource Center

New Membership Site Content & Design Planner Provides Step-by-Step Guidance

32-Million Dollar Author Roger C. Parker, and designer Maria G. Nozza, have written a Membership Site Content & Design Planner that provides a concise guide to the content and design issues involved in setting up a membership, or subscription, website. Membership sites allow prospects and casual visitors to sample a website's content, but limit distribution of premium content to currently enrolled members. Membership sites offer a practical and proven option for authors, business owners, and information marketers looking for new profit opportunities. 

Membership site success is based on a combination of design and content decisions which must be made during the set-up process. After the site has been properly set up, the membership site software's built-in content management system makes it easy to add and format new content. 

Roger and Maria's Membership Site Content & Design Planner describes a 6 step formula for success: 

1. Planning involves reviewing site goals and market information needs in order to identify content topics. 
2. Design tasks include selecting logical categories for organizing content and making layout, typographic, and color decisions that will appear on every page.
3. Marketing involves establish and prioritizing tasks to be completed during the pre-launch,  launch, and post-launch. Marketing also involves creating the proper incentives to encourage members and prospect sign-ups. 
4. Production requires creating the promised articles, audios, templates and videos for members to access.
5. Updating tasks include adding new content at consistent intervals to keep the site fresh for both prospects and members.
6. Tracking is the key to long-term success by identifying where prospects and members are coming from and the site's most popular features.

By identifying and prioritizing the decisions that must be made at the various stages of a membership site's life, the Membership Site Content & Design Planner has made a significant contribution to the careers of many site owners, and it can do the same for you!

Explore Maria G. Nozza's My Graphics Notebook for online and offline design tips for small business owners

Maria G. Nozza is an accomplished graphic designer whose writing and design assistance has brought my newsletters and websites to a new level of impact and professionalism. Maria's "home" website is My Graphics Notebook. You can see more of Maria G. Nozza's content, design, and information architecture at:

• Design to Sell Online. This is the website that accompanies my latest book, Design to Sell. 
• Published & Profitable. This site offers over 350 pages of articles, assessments, audios, e-books, mind maps, templates, videos, and worksheets to help you plan, write, promote, and profit from a published book.
• Design & Thrive. This is Maria's membership website for profit-oriented graphic design professionals.
• Membership Site Planner. Our joint site offers content and design resources for information marketers and membership site owners.
• Long Term Care Connecticut. This is an example of a client site created as an easily-updated blog with pages added for specific functions.
• Haas Agency. This site is the hub of all Haas Agency resources and services.
• Grass Fed and Healthy. This site offers resources for healthy eating and sensible weight loss, coupled with hundreds of recipes for preparing grass fed meals for healthy families and families facing challenges caused by chronic diseases.

Contact Maria G. Nozza for more information.

How to create a partnership between your blog and your website

Adding an RSS feed from your blog to the home page of your website is one of the easiest ways to add impact to your online marketing. An RSS feed benefits both your blog and your website.

• Your blog benefits from higher visibility and increased traffic.
• Your website benefits from fresh content which attracts new visitors, keeps visitors longer, and provides something new for visitors to read each time they return.

Adding an RSS feed from your blog is a "do once and forget" activity which you'll benefit from for many years. Read all about it in the latest issue of my Guerrilla Marketing & Design newsletter.

Introduction to the 26 most important bloging and RSS terms

Use this issue of Roger C. Parker's Guerrilla Marketing & Design newsletter as your introduction to  26 of the terms you must be familiar with if you want to profit from a blog. Keep it by your side as you learn how to put this important new technology to work for you, attracting new prospects and building close ties with existing clients and customers. Download free Glossary of Important Terms now.

This special glossary issue of my newsletter is an excellent companion to my widely-reprinted four-page special report on blogs originally prepared for the Newsletter on Newsletters.

Special offer: sign up here to automatically receive each new issue of Guerrilla Marketing & Design as it appears.

Isn't it time you explored blogs and RSS?

Recent articles in the Wall Street Journal and elsewhere have pointed out the advantages that blogs distributed using RSS feeds offer over e-mail marketing.

As e-mail in-boxes become stuffed, and Spam filters increasingly, and mistakenly, filter-out legitimate messages, there is need for a way to keep in touch with clients and prospects beyond e-mail...and this issue of my Guerrilla Marketing & Design newsletter describes how. Download now!

Choosing the right information incentives

 Learn the characteristics of effective incentives and the different types available. Learn how you can use incentives with all types of marketing to create tight relationships with your market. Download

Use autoresponders to build relationships

Autoresponders make "hands off" marketing possible. They help cement relationships with first-time visitors to your site, paving the way for future visits and purchases. Learn how to put Autoresponders to work and which options to look for. Download

Is your website visitor-friendly?

Contains a list of 8 areas where many web sites make the visitor experience harder and less satisfying than it should be. Use this issue as a checklist for your own site. You'll be surprised how easy it will be to make your site more visitor-friendly than your competition's. Download

Profit from audio on your website

Use audio to persuade more effectively and keep visitors at your website longer. Discover the Top 5 ways to use web audio, along with tips, suggestions and sources of web audio. There's more to web audio than opening fanfares and sound effects! Download

Display your newsletters on your website

You can now display fully formatted newsletters or the cover and sample pages of e-books on your web site, where they can be immediately read or printed. Readers can thumb-through as many inside pages as desired, multiplying the appeal of your newsletter or e-book. Download