Roger C. Parker's Resource Center

Test your newsletter marketing IQ!

E-mail and the Internet have changed newsletter marketing forever...but many marketers are living in the past, held hostage and paying too much for outmoded ideas about printing and mailing long newsletters.

To find out how up to date your newsletter thinking is, test your newsletter marketing IQ at www.onepagenewsletters.com.

Not only do you receive a detailed scorecare, but you will also receive a Newsletter Marketing IQ Scorecard Analysis that will help you take a fresh look at newsletter marketing.

Building your newsletter's circulation

Learn how to use a combination of print and web technology to built profitable relations with web site visitors. Find out how to use print handouts to drive web site traffic and reinforce meetings at networking events. Download

Get extra mileage out of each newsletter

Each newsletter topic adds equity to your firm's marketing. Discover how to recycle each topic into a variety of other marketing tools. Learn to choose and create newsletter topics with lasting value. Download

Newsletters: how many pages, how often?

 Find out why one page is better than four, eight, or sixteen. Learn how to keep in constant contact with your market. Learn a surprisingly easy way to build market loyalty and differentiate yourself from your competition. Download

How to convert your newsletters into cash

Learn to use your newsletters to educate your market and trigger immediate sales and profits. Learn how to use newsletters to build staff and market excitement and ways to leverage each issue into lasting relationships. Download