Roger C. Parker's Resource Center

New Content Catalyst means the end of Writer's Block for business owners and copywriters

For most business owners and copywriters, the hardest part of writing articles, blogs, e-books, newsletters, and white papers is coming up with the title idea. Once you have identified the title, premise, or "big idea" of your project, it becomes relatively easy to fill in the blanks and complete the project. This is especially true if the title provides a structure, or foundation, for completing your project.

Roger C. Parker's Content Catalyst is a downloadable system for creating the endless stream of articles, blog posts, newsletters, and white papers needed to succeed in today's Web 2.0 social marketing. The Content Catalyst offers:

• A system for writing based on choosing engaging, easy-to-complete titles. The Content Catalyst eliminates the bone-chilling stress that accompanies a blank computer screen. The Content Catalyst system helps you identify a title that not only attracts your prospect's attention, but creates a structure for completing the project in record time.
• Contains over 400 specific title ideas and examples. The Content Catalyst jumpstarts your project by offering over 400 title ideas, descriptions, and examples. Simply reviewing the lists of nouns, verbs, and modifiers is usually enough to restore your project's momentum.
  

To learn more, click here.

Active Words saves time communicating and researching

I've been living with Active Word for about a month now and I'm finding it more useful every day.

• Think of it as "Auto Fill on Steroids." I used it to reduce a long book title I'm working on with a three letter acronym that I can use with every program; e-mail, word processing, web editor, InDesign, PowerPoint, etc.
• I launch my e-mail program and address a message to a client in seconds.
• ActiveWords also saves time posting to my blogs, and checking what's new on other blogs and websites.

And that just barely scratches the surface! Better yet, there's a generous 60 day free trial. And, you can easily see the shortcuts you've created. www.activewords.com.

Proposal writing tips for closing more sales

My latest latest Guerrilla Marketing & Design Newsletter provides proposal writing tips to help you create more effective proposals. You'll learn:

1. 6 most important parts of a proposal
2. How and when to discuss price
3. How to add urgency to compel your prospect to act now
4. What to focus on, and what to hide in the Appendix

Most proposals fail because they are too long and focus on the seller's features, instead of the buyer's benefits.

Start increasing profits and closing more sales, by downloading the latest issue of my latest Guerrilla Marketing & Design  newsletter.

RSS, Blogs and Relationship Marketing: Interview With Roger C. Parker and Rok Hrastnik

RSS and blogs can in fact be used as powerful relationship marketing tools, as Rok Hrastnik and I discuss in this recorded interview.

Rok is the author of the highly acclaimed Unleash the Marketing and Publishing Power of RSS.

In the interview, I take an exceptionally different twist to blogs and gives step-by-step instructions on how to turn them in to a relationship marketing vehichle without spending much. Or better yet, almost without spending anything at all.

Listen to this interview to find out:

• Why blogs and RSS make relationship marketing possible more than ever before, even for the smallest business?
• What is relationship marketing and what's been really holding it back for so many years?
• What are the 5 stages of relationship marketing?
• How can we apply these 5 stages to blogs? This is the first time that this strategy has been publicly revealed
• How to develop a full blog and RSS powered relationship marketing program?

After the interview, Rok stated: "Given all the exclusive and innovative content, this has to be one of the most interesting interviews I ever did."

Click here to listen to, or download, the interview in the format of your choice.

Start relationships with an assessment

Assessments can easily become your least expensive, most powerful marketing tool. Post an assessment on your web site, and you can learn a great deal about who is signing up for your e-mail newsletter.

Get the full story, plus a sample assessment, here.

Marketing with humor

Learn how to put a surprisingly affordable technique to work making readers and web site visitors grin, while differentiating yourself from the competition. Download

Enter the world of on-demand marketing

Take a fresh look at how rapidly advancing web and print-on-demand technologies can save time and reduce your marketing costs. Download

Marketing at the point of sale

Invest marketing resources at the point of sale, when prospects are ready to buy and need only a gentle push to convert interest into purchase. Learn the surprising variety of point-of-sale tools available and how to use them most efficiently. Download

Close more sales with a 1-page proposal!

A new book describes how to plan your proposals for maximum impact, increasing their effectiveness while reducing the amount of time you have to spend writing them. Discover how a short proposal can get better results than a long proposal. Download

Profit from event marketing

 Discover the power of event marketing, and the surprising variety of options available. Learn how to choose the type of event which will work best for you. Find out what to do before, during, and after your event. Download