Roger C. Parker's Resource Center

Save time managing incoming e-mail

The faster and more efficiently you cope with incoming e-mail, the more time you have to devote to fine-tuning your out-going e-mail! Learn how to cope with the deluge of incoming e-mail. Find out how to track the results of your outgoing e-mail. Download

Selling the contents of each newsletter

Your e-mail must "sell" customers and prospects on the importance of each issue of your newsletter. Otherwise, they may put off reading it "until later," (which may never come!). Learn a four-step process for crafting persuasive e-mails and announcements. Download

E-mail success, Part 3: Formatting

Make sure recipients don't delete your e-mails before they are finished reading them! Learn the importance of e-mail formatting, and specific steps you can use to multiply the readability and effectiveness of your e-mail messages. Download

E-mail success, Part 2: Signatures

Learn how to use the signature your e-mail software inserts at the end of your e-mails to promote upcoming events, build recognition, and make it easy for recipients to contact you. Download

E-mail success Part 1: Address and subject

Discover the importance of e-mail address and subject lines that compel recipients to pay attention to your message. Learn how to write subject lines that will drive recipients to your web site to download and read your newsletter. Download