Roger C. Parker's Write Paper Design that Sells is a free report that describes how business owners, copywriters, and marketing professionals can improve the effectiveness of their use of white papers for lead generation, list building, and to introduce new product and technology breakthroughs. White Paper Design that Sells describes 16 specific best practices that will help your white paper attract more readers and keep them reading.
Rather than stressing "design theory," or "aesthetics," White Paper Design that Sells focuses on readability. Readability is an often neglected aspect of white paper design. Readability is a measure of how easy, or difficult, it is for readers to navigate long text passages.
Readability is not an aesthetic judgment, but the result of details like layout (i.e., line length), typography (type face, type size, and line spacing, etc.) and color (less is usually better than more).
By stressing the basics of readability, White Paper Design that Sells helps business owners and copywriters improve the quality of the white papers they produce, as well as provides them with a way to evaluate designs created for them by others.
Associations and firms depending on white papers to generate leads, introduce new product breakthroughs, or build their prospect lists can download Write Paper Design that Sells here.