Roger C. Parker's Resource Center

New book provides fresh thinking about presentation content

If you've ever been forced to sit through a presentation consisting of nothing but bullet charts, you'll love the fresh perspective provided by Cliff Atkinson in his latest book, Beyond Bullet Points (Microsoft Press).

Cliff is an original thinker, as you'll see when you visit his Beyond Bullets blog.

Instead of focusing on software features, Cliff concentrates on content and sequence. He shows how to adapt centuries of storytelling technique to your next presentation task. Beyond Bullet Points provides a Microsoft Word content template that will make it easy for you to use storyboarding your next presentation.

With this book, Microsoft Press has broken new ground in a concept-oriented book that speeds a unwanted, but necessary, task and helps you communicate more effectively.

How to create a partnership between your blog and your website

Adding an RSS feed from your blog to the home page of your website is one of the easiest ways to add impact to your online marketing. An RSS feed benefits both your blog and your website.

• Your blog benefits from higher visibility and increased traffic.
• Your website benefits from fresh content which attracts new visitors, keeps visitors longer, and provides something new for visitors to read each time they return.

Adding an RSS feed from your blog is a "do once and forget" activity which you'll benefit from for many years. Read all about it in the latest issue of my Guerrilla Marketing & Design newsletter.