RSS and blogs can in fact be used as powerful relationship marketing tools, as Rok Hrastnik and I discuss in this recorded interview.
Rok is the author of the highly acclaimed Unleash the Marketing and Publishing Power of RSS.
In the interview, I take an exceptionally different twist to blogs and gives step-by-step instructions on how to turn them in to a relationship marketing vehichle without spending much. Or better yet, almost without spending anything at all.
Listen to this interview to find out:
- Why blogs and RSS make relationship marketing possible more than ever before, even for the smallest business?
- What is relationship marketing and what's been really holding it back for so many years?
- What are the 5 stages of relationship marketing?
- How can we apply these 5 stages to blogs? This is the first time that this strategy has been publicly revealed
- How to develop a full blog and RSS powered relationship marketing program?
After the interview, Rok stated: "Given all the exclusive and innovative content, this has to be one of the most interesting interviews I ever did."
Click here to listen to, or download, the interview in the format of your choice.